E-mail Marketing Software Change

[NicholasTaylor]

Hi all,

We're looking at potentially changing e-mail marketing providers. Currently we use DotMailer; which is a very strong system - but very costly.

Does anyone have any suggestions? What I need from software is:

* Personalisation abilities
* Reporting ("hot prospects") - follow the users opening history, etc
* Split test abilities, from subject line to creative, etc

I have used the following system, but around 2-3 years ago now (have they changed/got better?!)
* Communigator
* Pure360
* MailChimp

Any help would be great, thanks
Nick

 

[Ben_Doyle]

I think Mail Chimp is one of the most popular but also look at AWeber and Constant Contact.

I currently use AWeber and I've always liked it!

Ben

 

[Amy@ Filplastic- Racking]

We have been using Mailchimp, but it can be quite strict as I believe it's operating to American B2B emailing laws, which I'm told are more stringent than the UK (whether this is true or not I don't know).

I've just had a quote from DotMailer and it looked very expensive. I'll have a look at AWeber.

 

[JackDavis]

I use MailChimp myself, and help clients migrate, as they have a very intuitive dashboard, ability to create customisable email templates and easy-to-use reports.

I would agree they are very strict and will clamp down on spam very quickly. I think this is as much to prevent their IPs being blacklisted as meeting anti-spam laws but I think if you get proper permission for your mailing lists and are smart about what you send (plus offer an easy to way to unsubscribe rather than letting them click the spam button when it's not needed) then it is the very best choice out there.

 

[Amy@ Filplastic- Racking]

It is a really good system, the reports are so useful showing who's clicked etc. It's so user friendly

We don't send any spam, it's mainly our database of customers, it just seems that every time we send to a list, (which has only been used a week or so before and therefore has just been cleaned by Mailchimp) there are still lots of bounces.

 

[positivesparks]

Some good suggestions above, I would also recommend looking at Active Campaign too, has some great additional features. The other thing to look out for is integration, if you are going to use your email list in connection with another service, eg a CRM system, how easily it integrates becomes a big factor, MailChimp through its popularity tends to integrate with most other systems easily.

 

[JamesMcG25]

Campaign monitor and mailchimp. On the pricier side - Adestra.