E commerce marketing

[gibby]

HI,

we have a couple of online stores & they are doing OK but we want to increase our sales.
Ive not done any courses on marketing and wondering where to start with some serious, planned activity.

Can anyone suggest some good books or guides that may be helpful?

thanks

G

 

[pluby]

There's lots of free material that marketing experts put out to prove their expertise that you can find with a bit of googling. I can't post links on here yet, but PM me and I'll send you a link to a good one.

 

[webgeek]

Try the free course from Hubspot Inbound Marketing University. It'll give you a good introduction to the field.

 

[Liybpg]

Not exactly a training course, but we are currently offering a free offer for e-commerce clients. Our service will allow you to get an informed feedback on your website from potential customers and will influence your sales directly. Feel free to follow links in my signature or send me a PM for more information.

 

[paulstewart64]

G

Yours is a common problem. Have you established targets for the business?

Whilst I'm sure there are places to find information on how to market online, are you sure the do-it-yourself approach is really the correct way of increasing your sales quickly.

There are many highly skilled online marketers on this forum who are able to supercharge your marketing machine and they will probably achieve it in half the time it would take you to do it.

If you had some budget, it may be worth you considering working with the professional people on this forum. They already know the pitfalls and have so many tried and tested methods, that you'll save a fortune in the short term and long term.

Paul

 

[emmaheuton]

You may opt for internet marketing and implement effective offline and online SEO techniques to gain online visibility and attract more traffic to your website.

 

[Litherland]

If you have a budget maybe think about PPC for advertising your store. Id recommend Google adwords. Its a great way to set a budget for each day and you can appear in the eye line of the customer. You can even schedule to campaign to set times of the day for example 11am - 2pm for lunch times and 5-9 of an evening or do some trials to see what best suits you.

 

[Michael Husain]

Hi
Webgeek can you say me about What is conversion optimisation?

 

[webgeek]

There's a lot that goes into conversion optimization, but basically it is reviewing a site from the perspective of a prospect who has arrived via one method or another, looks at how they would go about finding what they are looking for, and then purchasing it.

Generally speaking, one would create buyer personas - archetypes that represent the various types of buyers you may have, such as housemoms between 25 and 40 years of age, with incomes of 40k to 80k, living in a city of 1million or more. You would then 'think like they do', look at the products they are most likely to buy, what obstacles get in the way or detract from their purchase path, what product messaging and calls to action are in place, and so on.

In short, think like a user and find anything that could be improved to make their path from entrance to purchase more appealing.