- Original Poster
- #1
I run an Ecommerce shop. We recently noticed a website selling most or many of the products that we sell. e.g. toyscentral.uk. It looks like any other Ecommerce shop. As a lot of our products are unique to us and we don't sell wholesale, the only way they could obtain some things is by buying from our retail website. The prices they are selling at are astronomical e.g. one product we sell for £95, they have listed at £304. The company seems to be based in the USA. On the UK version of their site, the phone number says 'Thanks you for ringing Toy Central, all our agents are currently busy' and then hangs up. They also have a .eu domain version of the website with a different phone number - this seems to redirect to a phone in the USA and a person does pick up the phone.
There are a number of issues. On the plus side, maybe if they are legit and just buy things from us as orders arrive to resell on, maybe we are getting extra sales.
On the -ve side, they have breached our copyright which is technically illegal, they are probably devaluing our brand by selling our stuff at excessively high prices. Presumably they can't keep track very well for when items are out of stock so again their association with us may devalue our brand. Since they are copying our sales texts and duplicate content on the web compromises SEO, they may be adversely affecting our Search Engine Rankings. And at their prices, they can't be selling much we makes me suspect they have ulterior motives - maybe a phishing website or something else fraudulent or malicious.
So 2 questions:
1. Should we care? Are the negatives worth spending significant energy trying to do something about it?
2. Are they actually doing anything illegal (other than breaching our copyright for text and pictures)?
thanks for any thoughts and opinions.
There are a number of issues. On the plus side, maybe if they are legit and just buy things from us as orders arrive to resell on, maybe we are getting extra sales.
On the -ve side, they have breached our copyright which is technically illegal, they are probably devaluing our brand by selling our stuff at excessively high prices. Presumably they can't keep track very well for when items are out of stock so again their association with us may devalue our brand. Since they are copying our sales texts and duplicate content on the web compromises SEO, they may be adversely affecting our Search Engine Rankings. And at their prices, they can't be selling much we makes me suspect they have ulterior motives - maybe a phishing website or something else fraudulent or malicious.
So 2 questions:
1. Should we care? Are the negatives worth spending significant energy trying to do something about it?
2. Are they actually doing anything illegal (other than breaching our copyright for text and pictures)?
thanks for any thoughts and opinions.