Double sided leaflet the same content- good idea?

[ryan4444]

I am having leaflets printed double sided but exactly same on each side so no matter whcih way it lands people see it- does anyone know why this may be a bad idea?

 

[akirk]

Bad idea...

it will confuse people - they will assume that it is a mistake...

instead find messages for both sides, either of which can lead to a sale, but both of which complement each other...

make sure that contact e.g. web / phone is on both sides

Alasdair

 

[grazt]

Spot on, Alasdair...

Ryan - it doubles your selling opportunities!

Graham T.

 

[danielmeade]

I would have to agree with the comments above, you'd be missing a trick if you didn't use both sides. You could put a enquiry form on the back, have it postcard size and leave a space for a stamp, a direct call of action.

The only downside to that being they then don't have anything to remind them of your company until you get back to them, but seeing as something like 90% of all leaflets get thrown straight into the bin, it could prove rather beneficial.

 

[Mike W]

I am having leaflets printed double sided but exactly same on each side so no matter whcih way it lands people see it- does anyone know why this may be a bad idea?

I think you should add 'PTO' to both sides, just in case

 

[ryan4444]

Thing is i want that instant message to get to them whatever side it lands, if it lands on the back side they might see a not so powerful message and not even bother to look on other side

 

[akirk]

That is fine - but make both sides different...

one which came with an Amazon order today had something along the lines of:
your free offer... on one side
and then the offer on the other

both sides different but both with a powerful message - though I tend to chuck all that stuff straight into the bin

Alasdair

 

[ryan4444]

That is fine - but make both sides different...

one which came with an Amazon order today had something along the lines of:
your free offer... on one side
and then the offer on the other

both sides different but both with a powerful message - though I tend to chuck all that stuff straight into the bin

Alasdair

yes i always avoid writing any marketing hype that has that anchored in response of buy now for a limited time only blah blah as soon as i read any hype like that it to only ends up in one place! Nothing is ever really free there always seems to be a catch! we have all seen it so often before free offer then when it comes down to it, it works out only 10 grand for delivery- Hello Vistaprint! (not really free then is it as stated!)

 

[Kernowman]

I think your double sided leaflet should show some "before" and "after" pictures to showcase the work that you do. On one side show a dense tree canopy near a house and how dark it makes it (have the lights on to emphasize that), then the the "after" shot with a crown thin to let far more light through the tree into the house. Better be quick though as the leaves are ready to drop soon and the nights are drawing in

 

[Asim786]

I agree with most of comments here that having the same content on both sides is a missed opportunity as you can have 2 marketing opportunities. When distributing leaflets, all clients that I had that used 2 sided leaflets used the opportunity to provide 2 different marketing opportunies.

 

[ryan4444]

i am just thinking people including me just glance at there 'junk' mail and if it doesn't interest them at first glance most won't bother looking on the other side- i guess i just need to think of a whole new idea just as good as the existing side- the thing is i put everything i have that sells my services on that one side so i want them to see that first and they will whichever way it lands. I guess i need to just think of even better content to put on the other side, what Kernowman suggests above would be a good one for the next print but i just want to get a load out for now, been designing it for months!

 

[akirk]

in that case - at least do it different colours - maybe one lot spring colours, one lot autumnal colours - same content, and put on it - all year work...

be creative - just don't let it look like a printing mistake!

Alasdair

 

[Kernowman]

Here's the perfect picture for your leaflet headlined "Tree problems solved" LOL

 

[KreativeJuice]

Here's the perfect picture for your leaflet headlined "Tree problems solved" LOL

To think they still make the effort to trim the bottom half!!!! (well more like a 3rd)

 

[CSBob]

Jeez. Gives a whole new meaning to the phrase Can't see the wood for the trees.

That guy sure values his privacy!

 

[Kernowman]

Privacy is one thing, but can you image the leccy bill having the lights on all day every day? Bet the gutting and soffits are knackered as well

 

You could put the same attention grabbing headline at the top and then different sub text.

 

[headshotlondon]

Leaflets are so much work and sometimes do not return much at all. I heard they have around 3% return if you are very lucky...and that is with targeted handovers.

 

Leaflets are a good low cost option. You need to grab a ttention to get it reda the word free usually works. So does the word discount.

 

[ryan4444]

Maybe i should jusy get single sided!!?

Or just put something on one side that makes them want to turn over?

Any suggestions?

 

[patientlady]

Maybe i should jusy get single sided!!?

Or just put something on one side that makes them want to turn over?

Any suggestions?

PLEASE TURN OVER?
or P T O

 

[ryan4444]

maybe just a pic of a really nice tree? (this is then related to my services)