door to door leaflet drops

[wheeler-dealer]

how effective is leaflet dropping through peoples letterboxes? is it a waste of time as i know from myself if something comes through the door i dont usually read it as it is normally rubbish.
i make staircases and was planning on targeting terraced houses that are normally ripe for conversions,
i was planning on getting 5000 leaflets made,just wondered how effective this type of marketing is.

 

[S-Marketing]

Hello mate, me again. If I keep this up ill be your personal consultant.

With leaflets its all about the leaflet and how you deliver it. I see poor leaflets every single day (i'm a marketing consultant) and know they will give a very poor return on investment. Make sure you get the leaflets designed based on sound marketing principles and not because a graphic designer tells you they will look great.

As far as delivery goes, knock on doors, introduce yourself and strike up conversation. This is many times more effective than simply pushing them through the door. Let them put a name and a face to the leaflet. As long as you dont look like a rogue or a burglar

FYI, I dont think leaflets will be the best strategy for your type of business, but if you do use them, make sure you do it right.

 

[Kernowman]

Stretchy makes some good points there ^^^^ . I will add to that excellent advice by being a little bit more detailed.

At some point or other there must have been one or two leaflets that paused with you for a while . . . . . before you put them in the bin LOL What was it that got YOUR critical attention? And that the the essence of an effective brochure.

I see any marketing/sales literature as being your "portable showroom" so always treat it as such. It is a VERY effective tool if you take it with you out door knocking. You cannot lug around a set of stairs with you (obviously) to show the quality, but some excellent photos of your best work will speak far better than any words, plus it is an excellent sales prop to support your pitch.

Finally, using your product knowledge, experience and most importantly, your enthusiasm, door knocking is not as frightful as some people imagine it is. Relax, go with the flow and speak slowly and clearly with a big smile on your face. The biggest benefit to you for door knocking is that you can see at first hand the sort of properties that are most likely to be in the market for your product, instead of carpet bombing every single house in the area. Get chatting to people and you may find they were contemplating having other other products like a balcony they want building by a craftsman, or they may refer you to other people.

 

[S-Marketing]

Stretchy makes some good points there ^^^^ . I will add to that excellent advice by being a little bit more detailed.

At some point or other there must have been one or two leaflets that paused with you for a while . . . . . before you put them in the bin LOL What was it that got YOUR critical attention? And that the the essence of an effective brochure.

I see any marketing/sales literature as being your "portable showroom" so always treat it as such. It is a VERY effective tool if you take it with you out door knocking. You cannot lug around a set of stairs with you (obviously) to show the quality, but some excellent photos of your best work will speak far better than any words, plus it is an excellent sales prop to support your pitch.

Finally, using your product knowledge, experience and most importantly, your enthusiasm, door knocking is not as frightful as some people imagine it is. Relax, go with the flow and speak slowly and clearly with a big smile on your face. The biggest benefit to you for door knocking is that you can see at first hand the sort of properties that are most likely to be in the market for your product, instead of carpet bombing every single house in the area. Get chatting to people and you may find they were contemplating having other other products like a balcony they want building by a craftsman, or they may refer you to other people.

What a team eh mate.

With my knowledge, good looks, charm and intelligence and your erm.......... detail, we'll take over the world.

 

[Kernowman]

What a team eh mate.

With my knowledge, good looks, charm and intelligence and your erm.......... detail, we'll take over the world.

No doubt at all Stretchy. But . . . . . is the world quite ready for us?

 

[S-Marketing]

No doubt at all Stretchy. But . . . . . is the world quite ready for us?

Well once we have pee'd off everyone on here, we'll have to go somewhere.

Not sure even with our combined marketing skills, if we will be able to sell many, 'Kernowman and Stretchy World tour' tickets.:redface:

 

[gemd89]

I think they are good for service but less for products.

I get lots of rubbish like sky etc through - i never get any for fencing which i would like to come through or shed leveling!!

 

[Kernowman]

Not sure even with our combined marketing skills, if we will be able to sell many, 'Kernowman and Stretchy World tour' tickets.:redface:

Rubbish man, call yourself a Marketing expert? You should know by now that sex always sells. Fule. You strip your kit off and I'll hold the plastic fig leaf in place

No, on second thoughts . . . they wil stay away in their DROVES

How's your busking skills?

 

[Kernowman]

I think they are good for service but less for products.

I get lots of rubbish like sky etc through - i never get any for fencing which i would like to come through or shed leveling!!

Isn't it amazing that the product that you actually WANT, you never get a leaflet through your letterbox for it :|

 

[S-Marketing]

Rubbish man, call yourself a Marketing expert? You should know by now that sex always sells. Fule. You strip your kit off and I'll hold the plastic fig leaf in place

No, on second thoughts . . . they wil stay away in their DROVES

How's your busking skills?

Sex sells? You must be joking, sometimes I cant even give it away.

 

[Piqueperfumes]

We have found leaflets to be pretty effective. We are distributing them ourselves, which is time consuming, but means we can target areas and we know they have been done. We have also had a few results from getting to talk to people as we go round, particularly as we wear our pique perfumes T shirts! Our experience is also that people keep leaflets for an incredible length of time before contacting us. So, if you do it and don't get an instant response don't assume they haven't/won't work.
Cheers, Phil

 

[gemd89]

Stretchy - I nearly spat my tea out! Behave!

Gem

 

[S-Marketing]

Stretchy - I nearly spat my tea out! Behave!

Gem

It wasn't a joke, I try and give it away, and still no-one wants it.

 

[Kernowman]

It wasn't a joke, I try and give it away, and still no-one wants it.

Well then should offer a coupon giving 10p off a litre of petrol at the supermarket to make it viable. Tcoh, do I have to teach you everything?

 

[S-Marketing]

Well then should offer a coupon giving 10p off a litre of petrol at the supermarket to make it viable. Tcoh, do I have to teach you everything?

I was thinking of a loyalty card scheme, but didn't fancy the thought of the card being 'swiped'

 

[MH1]

We have found leaflets to be pretty effective. We are distributing them ourselves, which is time consuming, but means we can target areas and we know they have been done. We have also had a few results from getting to talk to people as we go round, particularly as we wear our pique perfumes T shirts! Our experience is also that people keep leaflets for an incredible length of time before contacting us. So, if you do it and don't get an instant response don't assume they haven't/won't work.
Cheers, Phil

Excellent honest advice, I use leaflets daily and get up to ten times more response when delivering myself compared to using leaflet companies. Nothing beats delivering yourself, it is time consuming but the results make it worthwhile.

 

[Asim786]

My background is in leafelt distribution.
Leaflet distribution can be a very effective marketing solution, providing

1, You set your marketing objective at the start. What is the main aim of the campaign

2, Your leaflet MUST be well designed. if you can hire a graphic designer, please do, as well designed leaflets do get a better response rates.


3, Distributing leaflets yourself can be very cost effective but it is very time consuming as it can take 7 hours to deliver to 1000 households.


Leaflet distribution does not suit all types of products or services, but considering a series of smaller campaigns to introduce your brand and test various leaflet designs is a good idea

 

[A1Leafletdistribution]

how effective is leaflet dropping through peoples letterboxes? is it a waste of time as i know from myself if something comes through the door i dont usually read it as it is normally rubbish.
i make staircases and was planning on targeting terraced houses that are normally ripe for conversions,
i was planning on getting 5000 leaflets made,just wondered how effective this type of marketing is.

Hi.

Important factors when considering leafleting are :

If it is a suitable method for your business model.

Getting the leaflet right, with good sales copy and a direct call to action.

Having a TRUSTED 100% FAILSAFE METHOD FOR DELIVERY THAT YOU CAN TRUST AND TRACK , (I CAN PROVIDE A UNIQUE METHOD FOR THIS)

TARGET YOUR AUDIENCE

TEST YOUR LEAFLETS DESIGN.