does google pick up plurals

[G. Lasagne]

i.e would google pick up boiler if i used the keyword boilers in my title?
and if so would it be just as effective? :|

cheers

 

[outdoorman24]

Yes it does pick up plurals. Try typing boilers in to Google and you will see both boiler and boilers highlighted in bold in the descriptions and title tags.

Hope this helps!

 

[Digger1]

Yes it does. Also, Google no longer counts spaces in search queries. For example, try copying & pasting the following words in to google:

seniorsdiscounts
seniors discounts
s e n i o r s d i s c o u n t s

 

[seovice]

Yes it does, there are actually 4 match types you can also utilize on Adwords Exact match, Phrase match, Broad match and Negative match.

Broad Match - This is the default option. If your ad group contained the keyword tennis shoes, your ad would be eligible to appear when a user's search query contained tennis and shoes,

Phrase Match - If you enter your keyword in quotation marks, as in "tennis shoes," your ad would be eligible to appear when a user searches on the phrase tennis shoes I.E. red tennis shoes

Exact Match - If you surround your keywords in brackets -- such as [tennis shoes] your ad would be eligible to appear when a user searches for the specific phrase tennis shoes.

Negative Keyword - If your keyword is tennis shoes and you add the negative keyword -red, your ad will not appear when a user searches on red tennis shoes.

 

[brandmantra]

Yes it does, there are actually 4 match types you can also utilize on Adwords Exact match, Phrase match, Broad match and Negative match.

Broad Match - This is the default option. If your ad group contained the keyword tennis shoes, your ad would be eligible to appear when a user's search query contained tennis and shoes,

Phrase Match - If you enter your keyword in quotation marks, as in "tennis shoes," your ad would be eligible to appear when a user searches on the phrase tennis shoes I.E. red tennis shoes

Exact Match - If you surround your keywords in brackets -- such as [tennis shoes] your ad would be eligible to appear when a user searches for the specific phrase tennis shoes.

Negative Keyword - If your keyword is tennis shoes and you add the negative keyword -red, your ad will not appear when a user searches on red tennis shoes.

thanks for the information

 

[UKSBD]

No, it isn't as effective.

 

[FireFleur]

It does vary, generally plurals are the same, but I am looking at one just now that varies considerably, between the singular and the plural.

I think it happens, when the keyword has multiple meanings, or is used in multiple ways, and the singular is different from the plural in usage. Though the one I am looking at is an odd one, heavily competed on by multiple industries and a brand.

 

[YooHee]

i think google can read it .......

 

[TotallySport]

Negative Keyword - If your keyword is tennis shoes and you add the negative keyword -red, your ad will not appear when a user searches on red tennis shoes.

How do you specify a negative keyword?

 

[Marzipan]

Put a minus sign directly in front of the word you don't want included. I use it a lot in conjunction with quotes to exclude hot air balloons from my searches: balloons -"hot air" for example. You can also use a plus sign to denote a word that must be included.