Digital Marketing

[Irregs#16]

Hi Guys - looking for a bit of assistance on digital marketing, with the primary aim of increasing the number of hits to our website.

We recently launched a new website for the company. The old one was shocking, very 1980's - but we are really happy with the new one - barcodesolutions.co.uk

We have a Live Chat module which 'dings' when we get a hit on the website so we have traceability of that, but we want to increase the number of hits to the website. I was speaking to a customer who has launched one, and he says he does a blog weekly, shares it on LinkedIn and Twitter and gets hundreds of hits a day.

So i wondered if anyone here has any tips for increasing the hits to the website through digital marketing means. We are going to soon set up with a new SEO provider which will also boost our ranking on Google, which plummeted when the new site launched, but always looking for something a little different!

 

[webgeek]

Avention OneSource - get email data and get the word out

 

[UKcentric]

Great shame to hear your search rankings plummeted when you launched your new site as that is never a necessity with a bit of planning and careful relaunching.

Hits to the website is a means to an end - what end? In your case it looks like product enquiries, phone calls, form-fills. As such Google AdWords might be a good place to start, if you have a budget and want quick results.

Whether the blog-to-social strategy would work would depend on who your customers are and indeed where online they are (social, forums, blogs?). Is your customer who does this a B2B entity as well?

 

[Barry O'Neill]

Thats such a nightmare that your rankings plummeted. Your developers should have at least been 301 redirecting to limit the impact the new site has on your rankings.

You can look at PPC ads however they are expensive and without the right user journey planned your users might just drop off after they hit the home page.

It's a least worth a trial

 

[webgeek]

I hope your seo provider starts with on-page before even thinking about backlinks...

 

[Scott Heron]

Like the others mentioned, good idea to use pay per click marketing such as adwords & facebook. You could also try writing some content/articles on the products you sell, this should get you some free traffic from the search engines also.