Difference between marketing, advertising and public relations.

[DevidHoll]

Hello,
I am not sure about the difference between marketing, advertising and public relations. Could anyone give me a brief description about these???



Thanks
[FONT=Times New Roman, serif]HellinKnighting
[/FONT]

 

[robmcnicoll]

A good quote (paraphrased) from Eben Pagan is:

"Institutional Marketing (Traditional Advertising / PR) is about getting your name out there, Direct Marketing is about getting customers in here"

 

[obscure]

Marketing is a very wide ranging field but it is basically the process of identifying customers/their needs and communicating your ability to meet their needs with whatever you are offering. A marketing dept might undertake market research to identify customers/their needs, then communicate that information to the rest of the company (to help guide product development) and then communicate with the customer to let them know how the companies new/existing products meet those needs.

Advertising is just one of the ways in which a marketing dept might communicate with potential customers.

Public Relations is the management of a company's (or individual's) public image. The marketing dept will be responsible for identifying what people want from a new car and communicating with customers to explain how a new Toyota meets their needs. The Public Relations dept will be responsible for trying to limit the damage when those new cars' accelerators get jammed and people are injured/killed.

An example of bad PR would be BP's former CEO Tony Hayward who managed to make the Gulf Oil spill all about him (poor chap)...

"We're sorry for the massive disruption it's caused their lives. There's no one who wants this over more than I do. I would like my life back." —BP CEO Tony Hayward, on the oil spill disaster that claimed 11 lives and has since spewed 20 to 100 million gallons of toxic oil into the Gulf of Mexico, May 31, 2010

 

[blymi]

Was about to answer this, but I think Dan's got it spot on.

Marketing is the centre of a business.
In my opinion, Marketing is Business. It is identifying a need and getting to the people who need it (and continuing to help them). Advertising is just one of the tools for that. PR can be a big part of the marketing plan for a company, but it is still an element of marketing.

Anthony.
Blymi Media

 

I fully agree with Dan, but many people use the terms 'marketing' to cover what theorists would call 'promotion' - ie getting your message out there.

 

[Deleted member 59730]

Marketing looks at all the factors like sales, manufacturing, distribution, building, recruitment, lawyers and the rest, and then fits the marketing of ideas into what the firm is capable of. In an extreme example you don't develop a new flavour of breakfast cereal if you run a car factory Although British Rail did patent a nuclear powered flying saucer.

I once had the definition of marketing as; The marketing department looks at all aspects of the business and decides the price to sell the product at. The sales department then goes out and sells it through advertising, PR and other means.

 

[vvaannmmaann]

Probably a bit late now.
He would have had to hand his homework in on Wednesday morning.

 

[Minuteman Press]

Probably a bit late now.
He would have had to hand his homework in on Wednesday morning.

Not necessarily. If your comments were spotted an extension could always be negotiated (e.g. my car broke down, my head fell off, I'm very worried about the AV vote, etc).