- Original Poster
- #1
Quick overview. I've been a freelance web developer for over 15 years and a developer for over 20 year. My focus has been building web applications and web services on behalf of my marketing and mobile app development agency clients. I've worked with the same handful of clients for years.
While I'm still going to do the work I've been doing (for now), I'm going to start marketing myself/the business as more of a software consultant rather than a software developer. I'll be targeting mostly small/medium sized business in the short-term. I'm going to focus marketing on how I/we can help a business utilise web technologies to solve problems, with the main emphasis on solving problems.
The problem I'm having is that the business is mainly myself. I'll consult and project manage, and in some cases be involved in the development of the solution (where my existing skills fit). The plan is to bring in the correct freelancers for a given problem/project. So while I do a lot of development at the minute for my existing clients, I'll do less development going forward.
Do I market the business as ME, or US?
Given that I'll be targeting small/medium sized business, I can't help but feel like the personal approach might be the best option, discussing how my team and I will help a business. On the other hand, I sense that might put some people off. At the same time, I don't want to mis-lead people into thinking that my business is bigger than it is, I want to be completely upfront and I suspect like my existing clients, people will use the business because of ME (at least initially).
I'm going to discuss this with one of the marketing agencies I work with, but in the meantime I'm doing some research of my own to get a clear picture in my head about where I'm aiming to go and how.
While I'm still going to do the work I've been doing (for now), I'm going to start marketing myself/the business as more of a software consultant rather than a software developer. I'll be targeting mostly small/medium sized business in the short-term. I'm going to focus marketing on how I/we can help a business utilise web technologies to solve problems, with the main emphasis on solving problems.
The problem I'm having is that the business is mainly myself. I'll consult and project manage, and in some cases be involved in the development of the solution (where my existing skills fit). The plan is to bring in the correct freelancers for a given problem/project. So while I do a lot of development at the minute for my existing clients, I'll do less development going forward.
Do I market the business as ME, or US?
Given that I'll be targeting small/medium sized business, I can't help but feel like the personal approach might be the best option, discussing how my team and I will help a business. On the other hand, I sense that might put some people off. At the same time, I don't want to mis-lead people into thinking that my business is bigger than it is, I want to be completely upfront and I suspect like my existing clients, people will use the business because of ME (at least initially).
I'm going to discuss this with one of the marketing agencies I work with, but in the meantime I'm doing some research of my own to get a clear picture in my head about where I'm aiming to go and how.
