Deep link building

[sonnas]

When people talk about deep link building, how deep are we talking about?

ie, is it sufficent to go only as deep as each product catergory / brand page?

or does deep link building mean it has to go right down to the an actual product page itself?

confused..

 

[JElder]

Depends what you are doing.

For one of our clients in the automotive sector, we posted a special offer for a particular product on a forum dedicated to that vehicle. The link was nofollow, as many forums are, but they got some traffic, but more importantly quite a few sales.

Any inbound links will help, as the 'deep' page should be linked to the category page and linked to the home page as well - passing them both link juice.

 

[paulus]

Deep linking just means linking to the internal page itself, as opposed to getting links to the homepage only. A particular internal page will stand a better chance of ranking if it has external links to it as well as internal links.

 

[maxh]

www.example.com/folder_one/folder_two/articles/here_is_an_example_of_a_deep_link

 

[paulus]

www.example.com/folder_one/folder_two/articles/here_is_an_example_of_a_deep_link

The depth of the link has nothing to do with folder depth. Not sure whether that was what you were implying, just thought I'd clarify.

 

[sonnas]

thanks for rapid repsonses all!

ok, so for example:

www.mydomain.com/brands/brand-name.html

thats a deep link, right?

or as ive just read, theres no relevance to how deep so this:

www.mydomain.com/brands/brand-name/actual-name-of-product.html

is not necessary better than the first url?

 

[paulus]

Look at things from the perspective of the particular page you want to rank. That page will stand a better chance of ranking if you get links to it and not the home page. This is deep linking.

 

[RhysLucas]

Deep Link Submission will make your link submissions seem more natural to the big search engines since most links are gained from different areas of a website besides the homepage. In addition, deep linking allows your site more exposure since it can be listed in more areas besides just your homepage. For these reasons, you will want deep links to improve your websites ranking by the big search engines.

 

[headshotlondon]

It is just another way of promoting your webiste and building reputation of the other pages on your website. This also will make your website more connected and more popular on the internet.

 

[Probafix]

Deep link building is another way of organically growing your website's visitors. It increase your site page link popularity and increase search engine result listing.

 

[headshotlondon]

To add:

It will be ideal to create an extention url to your product category: yourwebsite.co.uk/your_product1, yourwebsite.co.uk/your_product2, etc.

Also make sure that /your_product1 is your keyword.

...and then start promoting that page doing deep linking. Dont go too deep: yourwebsite.co.uk/your_product1/something_else/and_then_also something...
That will make your life too difficult in promoting those pages and stick to SEO frienfly urls

Hope answers your question.

Good luck!

 

[eventdomain]

With homepages being the most viewed and first page anyone sees, why bother with internal site pages.

You should be concentrating on getting links from homepages, as these get the most eyeballs first!

 

[London Photographer]

does linking to blog articles rate as deep linking - if it applies to linking to internal pages?

 

[paulus]

With homepages being the most viewed and first page anyone sees, why bother with internal site pages.

Because 1) that's not always the case, and 2) I might want to increase the number of visitors to a particular internal page.

If I've got a blog providing reviews of affiliate products (I haven't) and I write a post pushing the new Blah Blah Blah, I'll want to promote that page for phrase "Blah Blah Blah". It won't make sense to promote the homepage for that phrase.

does linking to blog articles rate as deep linking - if it applies to linking to internal pages?

Yes.

 

[SarahPerez10]

Directory submission is the best example of deep link.

 

[sandy_joy]

Deep link building increases your site's page link popularity and increases search engine result listing.

 

[LaaMok]

You should link to every page on your site! Extreme SEO, but it works for me.

Make it look natural.

Half your links, no anchor text

20% to the home page

80% of the links to all of your inner pages.

Use lots of various keywords anchor text, on each page.

 

[LaaMok]

With homepages being the most viewed and first page anyone sees, why bother with internal site pages.

You should be concentrating on getting links from homepages, as these get the most eyeballs first!

You get 100 links to your homepage and none elsewhere, what is that saying?

1. You are doing it, as this is looks totally unnatural
2. The rest of your site is rubbish - no one is linking to it

If you want to be an authoritative site, you must link all over the place, as naturally as possible.

 

[eventdomain]

You get 100 links to your homepage and none elsewhere, what is that saying?

1. You are doing it, as this is looks totally unnatural
2. The rest of your site is rubbish - no one is linking to it

If you want to be an authoritative site, you must link all over the place, as naturally as possible.

Crazy talk! The homepage holds just as much credibility as any other webpage - if not more. A homepage is the most valuable space on any website, and is usually where the key information weblinks are found first - so anyone linking to the first page is recommending all those key weblinks to the internal pages, so they'll get indexed anyway.

What is all this 'only get 100 links to a homepage' - how can that be, when homepages hold the highest pagerank, and are promoted before any other page. If anything people link directly to a homepage for ease, so that alone ensures more weblinks to it.

Btw, just so you know, mass linking doesn't make an authority website at all. Authority websites are main websites, usually portals, often industry specific and have thousands of pages of info, and either a primary or secondary starting point for information.

 

[anderson]

One thing you need to be aware of if you're going to deep link to somebody ELSE'S site. Some people frown on you doing this because they don't want people passing up the advertising or whatever is on their main page. So, if you are going to deep link to another site, make sure you get permission from them first. Take this advice for what it's worth to you.

 

[Alby10]

Deeplinks are very important, but you must ensure that you websites internal pages are interlinked, so that any backlinks to your internal pages benefits others, including your home or index page.

One key factor is using anchortext in the backlink, for example if your internal page is about a type of product or service, then use that keyword in the anchortext pointing to that page.

eg:

your url: www.yourwebsite.co.uk/bluewidget

then use: <a href="http://www.yourwebsite.co.uk/bluewidget"> blue widget </a>

That way it tells search engines that your page/url is about blue widgets.

Internal links IMO also improve overall serps.

 

[OldWelshGuy]

With homepages being the most viewed and first page anyone sees, why bother with internal site pages.

You should be concentrating on getting links from homepages, as these get the most eyeballs first!

The homepage is not always the first page anyoen ses. in fact on many sites people never even see the homepage.

Your link building should appear natural, take a look at this forum as a perfect example. How many links per day do we see? and how many of those are to the home page and how many are deep links directly to the specific most relevant page? So that right there is why you should bother with linking to internal pages.

'Link to and from the most relevant pages' is a mantra that works well for seo.

Another thing to grasp is the flow of pageRank. PR is not whole numbers, it is to the power of 13 decimal places, so a pr 1.9999999999999 shows as PR1, while PR2.0000000000001 will show as a PR2. reality is there is very little between them, but for TBPR they show as 1&2. conversly, 1.0000000000001 shows as 1 while 2.9999999999999 shows as 2!

Pointing deep links will assist in the cluster PR for that group, and if your site is constructed using the proper folder system, it will shove that folder up the importance scale in value (PR) and relevance (link juice/anchor text)

Deep linking is VERY important.

Directory submission is the best example of deep link.

No it isn't, most directories insist on homepage only, product directories are good for deeplinks, but normal web directories sadly not.

 

[eventdomain]

The homepage is not always the first page anyone sees. in fact on many sites people never even see the homepage.

Hang on a sec, don't most websites stick their logo on their homepage for branding purposes. So whats the point in having that, when no bugger will ever see it. Expensive logos about too.

Homepages never get submitted in favour of pagerank? I wonder how all these homepage urls got into all these directories, if they don't matter, if people really dont care about them.

Just been looking through a top industry magazine, guess what? No internal page weblinks to be seen - coincidence? Surely if what you say is SO important and vital to the success of a website, then the entire world wouldn't be listing their main url into business magazines, blogs, engines, directories etc would they!

The yellow pages doesn't have any internal page web addresses in it either, everyone opts for the main url to their site. Sorry, I know what you're saying, but I just dont think, based on the ton of evidence I've got in front of me that listing sub-urls is wanted, needed even.

 

[OldWelshGuy]

Hang on a sec, don't most websites stick their logo on their homepage for branding purposes. So whats the point in having that, when no bugger will ever see it. Expensive logos about too.

Homepages never get submitted in favour of pagerank? I wonder how all these homepage urls got into all these directories, if they don't matter, if people really dont care about them.

Just been looking through a top industry magazine, guess what? No internal page weblinks to be seen - coincidence? Surely if what you say is SO important and vital to the success of a website, then the entire world wouldn't be listing their main url into business magazines, blogs, engines, directories etc would they!

The yellow pages doesn't have any internal page web addresses in it either, everyone opts for the main url to their site. Sorry, I know what you're saying, but I just dont think, based on the ton of evidence I've got in front of me that listing sub-urls is wanted, needed even.

See that's the problem right there.

You have quoted my post but appear to be replying to someone else as none of what you have said applies to anything I posted?

 

[eventdomain]

See that's the problem right there.

You have quoted my post but appear to be replying to someone else as none of what you have said applies to anything I posted?

Yeah? the jokes on you then bcos:

I index 30'000 plus pages from various websites, hotel sites, news pages, info pages a month, and the very, huge majority all use homepage urls.

so actually, I have mountains of proof to hand.

 

[OldWelshGuy]

This isn't a joke contest, that said, you were replying to something I didn't say, while actually PROVING what I said with regard directories and home pages?

I really don't know why you get so defensivly aggressive whenever anyone disagrees with you. You feel the need to turn it into a peeing contest or bare knuckle bout.

I honestly don't see what your practice of only indexing homepages (which I stated was general practice for directories, you disagreed with but now confirm as fact in your case), I don't see what that has to do with the original question about deep links for SEO reasons?

you believe anything other than a home page link is a waste of time and not needed. I 100% disagree with that, mainly because the most successful search engine in the world doesn't serve up only home pages, secondly because by deep linking you can get indented listings which makes your site stand out a mile in the SERP's, thirdly because it means that the traffic will be delivered to the most relevant page for their search term. and.... I could go on and on, but the simple fact is You don't think, it is required. I do, so we disagree.

 

[LaaMok]

Crazy talk! The homepage holds just as much credibility as any other webpage - if not more. A homepage is the most valuable space on any website, and is usually where the key information weblinks are found first - so anyone linking to the first page is recommending all those key weblinks to the internal pages, so they'll get indexed anyway.

What is all this 'only get 100 links to a homepage' - how can that be, when homepages hold the highest pagerank, and are promoted before any other page. If anything people link directly to a homepage for ease, so that alone ensures more weblinks to it.

Btw, just so you know, mass linking doesn't make an authority website at all. Authority websites are main websites, usually portals, often industry specific and have thousands of pages of info, and either a primary or secondary starting point for information.

I never said that the homepage isnt important, but links must be spread around to look natural. I have done SEO work for some very very competitive search terms, and deep linking to every page, is what has worked for me.

I never said mass linking, i.e I have one site with 33 high quality links and thousands of others. I took those links down to test and bang went the rankings. They are deep links and homepage, about 50/50. 1 quality link could be enough sometimes.

I don't think you know what you are talking about to be honest... for a website to be authoritative in its field... you need high quality links... every link is like a vote to say "hey this website has the best info in this subject"

And for your information, not all homepages are the most important. I have a large forum and I now link to the forum, opposed to the main site, as I feel that users are more likely to register.

 

[eventdomain]

you were replying to something I didn't say,

How can and why the hell would I reply to something you didn't say - that

A) doesn't make sense mate

B) I never did

If you didn't say it - then its impossible for me to reply lol.

I honestly don't see what your practice of only indexing homepages

Er, I never said that - and I quote:

I index 30'000 plus pages from various websites, hotel sites, news pages, info pages a month, and the very, huge majority all use homepage urls.

so where does it say the word 'only'? and it isnt my practise at all - its upto the website owner what they want submitted or indexed. As far as I know the search engines can't refuse what urls the potential user wants, its not in their best interest to refuse.

But its about choice, and if a search engine's clients want to have their sites designed so that www.mygreatsite.com/index gets crawled, then who are they to ignore or even refuse them entry. Not wise, if they expect to convert the free SERPS into paying advertisers.

and there's so many sites that only SEO their homepages - period, and if they do that, then guess what the outcome will be on crawling day

Which ties in with my original point about:

With homepages being the most viewed and first page anyone sees

----------------------

Your well out of order.

you believe anything other than a home page link is a waste of time and not needed.

I never said that either, nor did I imply it.

So if I dont think internal urls are required - why bother crawling them, if my company is so against them, hello? do you see what I'm saying here.

If people want internal urls, I really dont have a problem with it

 

[OldWelshGuy]

Nice rant

Whatever you say Kimosabee you da man.

 

[eventdomain]

I never said that the homepage isnt important

Maybe you forgot? this is what you said to me:

You get 100 links to your homepage and none elsewhere, what is that saying?

your wording suggests that homepages aren't worth much as they only get 100 links pointing to them, or very few (whatever low amount is implied).

If you want to be an authoritative site, you must link all over the place, as naturally as possible.

Well, linking 'all over the place' sounds like it to me, your post also suggests you dont care where the links end up, which won't do you any favours conversion-wise. Marketing by blunderbuss is very hit and miss

but links must be spread around to look natural.

Agreed 100%, but we all know that the average website just isn't equipped to offer the value that authority sites will demand in return for the link swap, which is the end goal so a website may rise in the SERPS.

Actually, for a website to be authoritative requires mass content and select traffic visiting it constantly, and spreading the word. A link may be a vote, but the traffic is always the key and will determine a site's success. The traffic always outweighs the few select amazing votes you'll end up with, always.

I don't think you know what you are talking about to be honest...

Opinions vary...

 

[OldWelshGuy]

This is good, I have my popcorn and Slush ready now. Settled in for the duration.

 

[LaaMok]

Well, linking 'all over the place' sounds like it to me, your post also suggests you dont care where the links end up, which won't do you any favours conversion-wise. Marketing by blunderbuss is very hit and miss

NATURAL LINKING! Its not blunderbuss... The ideal is to look as natural as possible... I suppose you only have dofollow links too... I mix mine up with nofollow too. The idea is to look as natural as possible, I don't think your going to learn. If you want to progress you need to listen and do some research.

Actually, for a website to be authoritative requires mass content and select traffic visiting it constantly, and spreading the word. A link may be a vote, but the traffic is always the key and will determine a site's success. The traffic always outweighs the few select amazing votes you'll end up with, always.

You dont need mass content, you can get 5 page sites at the top of google.

Quality + natural linking (deep, nofollow, dofollow, no anchor text, with various anchor text)

However, you clearly know it all already. I rank 3rd place for one of the most difficult search terms in the world, and if I followed your advice, I would probably be 10th.

 

[eventdomain]

you must link all over the place, as naturally as possible.

So going out and linking to everything is somehow natural is it? Perhaps you meant to say Try and obtain incoming links as natural as possible
you see, that WOULD make sense then your words can't be misinterpreted can they.

But you cant control who links to you, not really - so your advice is flawed in a way, and the sites linking to you, won't be related or targeted, bcos they will be little kids/teenagers chasing any old link swap for pagerank purposes. The chances of picking up all these easy to obtain natural links is so wrong, its scary that business people (who run average biz-type websites) give this advice, when they dont have the technology or resources to make enough noise for the natural linking to take effect.

Links is very tough to get, mainly as link swapping is practically dead, heck I dont even get requests anymore, I used to get 10 a day, but forget link approaches. So knowing link swaps are damn tough to get, natural linking is harder bcos its about people giving one-way links right, and it just wont happen for average biz websites bcos there's no reward in it for the approching site anymore, so where you got this idea about tons of Natural links flocking to you is beyond me.

Basically, you trying to make out, that Natural links are the golden answer to success, yeah maybe, IF you can get them - but you wont get them as the risk to reward will never be equal and people just dont have the time to chase link swapping, never mind do you the favour of a one-way link, why should they? When I shop in PC World, do they hand over a Printer - hell no way! they will charge me for it, so why should decent links be different.

So your entire case for Natural links falls apart on the basis that these links are too tough to obtain, websites of serious quality won't be interested, risk is too high for linking sites, many websites do the no-follow, link pages got devalued and the best proof of all is there's no money in it for the linking sites.


You rank 3rd place? Wow..... It amazes me the ego that surrounds a SERP position these days - incredible.

 

[LaaMok]

So going out and linking to everything is somehow natural is it? Perhaps you meant to say Try and obtain incoming links as natural as possible
you see, that WOULD make sense then your words can't be misinterpreted can they.

But you cant control who links to you, not really - so your advice is flawed in a way, and the sites linking to you, won't be related or targeted, bcos they will be little kids/teenagers chasing any old link swap for pagerank purposes. The chances of picking up all these easy to obtain natural links is so wrong, its scary that business people (who run average biz-type websites) give this advice, when they dont have the technology or resources to make enough noise for the natural linking to take effect.

Links is very tough to get, mainly as link swapping is practically dead, heck I dont even get requests anymore, I used to get 10 a day, but forget link approaches. So knowing link swaps are damn tough to get, natural linking is harder bcos its about people giving one-way links right, and it just wont happen for average biz websites bcos there's no reward in it for the approching site anymore, so where you got this idea about tons of Natural links flocking to you is beyond me.

Basically, you trying to make out, that Natural links are the golden answer to success, yeah maybe, IF you can get them - but you wont get them as the risk to reward will never be equal and people just dont have the time to chase link swapping, never mind do you the favour of a one-way link, why should they? When I shop in PC World, do they hand over a Printer - hell no way! they will charge me for it, so why should decent links be different.

So your entire case for Natural links falls apart on the basis that these links are too tough to obtain, websites of serious quality won't be interested, risk is too high for linking sites, many websites do the no-follow, link pages got devalued and the best proof of all is there's no money in it for the linking sites.


You rank 3rd place? Wow..... It amazes me the ego that surrounds a SERP position these days - incredible.

Your missing the point... they need to look natural!!!! Not 100% natural... its like arguing with a brick.

The website that i am 3rd place for, thats first place for a very strong keyword, second, for 2-3 other search words, first page for several other relevant words.

 

[eventdomain]

Your missing the point... they need to look natural!!!!

Natural or Organic weblinks wont do squat for actual sales I'm afraid, a bunch of links has no bearing on work skill or ability to do a job. Its like toolbar PR - useless!

Links steer traffic, its what they do, anything else is just ego-driven fodder like Pagerank or SERPS ranking, who really, actually cares what position you rank in Not the public, thats for sure.