- Original Poster
- #1
Products : TV's related products.
Objective: increasing the sales of the TV's related products.
Here are my steps:
1- Determining the required budget for the campaign and making the necessary calculations for forecasted revenues/profits.
2 - Determining the related products that we can cross-sell with the product in question: The products that which are most likely to be used with LCD/Plasma are: Home Theaters , Hifi systems and DVD Players.
3- Querying from the Customer DB the prospects contacts : In that case, The contacts of clients who bought LCD/Plasma but didnt buy any of the related products , its also crucial to sort the contact lists by brands (Sony, LG, Panasonic .).
4- Contact lists must include crucial info such as Age, gender and residence area.
5- Coordinating with the Mkt. Dept. and Call center for optimized communication: Suggesting too many products over the phone will irritate the clients , its best to select few items of each brand with the best prices/credit facilities.
6- Contacting the prospects, follow-up the tasks with all the concerned entities
7- Analyzing the Return of the overall campaign's investment.
What do you think?
Objective: increasing the sales of the TV's related products.
Here are my steps:
1- Determining the required budget for the campaign and making the necessary calculations for forecasted revenues/profits.
2 - Determining the related products that we can cross-sell with the product in question: The products that which are most likely to be used with LCD/Plasma are: Home Theaters , Hifi systems and DVD Players.
3- Querying from the Customer DB the prospects contacts : In that case, The contacts of clients who bought LCD/Plasma but didnt buy any of the related products , its also crucial to sort the contact lists by brands (Sony, LG, Panasonic .).
4- Contact lists must include crucial info such as Age, gender and residence area.
5- Coordinating with the Mkt. Dept. and Call center for optimized communication: Suggesting too many products over the phone will irritate the clients , its best to select few items of each brand with the best prices/credit facilities.
6- Contacting the prospects, follow-up the tasks with all the concerned entities
7- Analyzing the Return of the overall campaign's investment.
What do you think?
