Conversion Rates for B2B cold calling

[Ian Mansfield]

I'm looking into a self employed option for cold calling and i feel the conversion rates for appointments are high, any advice would be really good.

Cold Calls
Find all numbers to call
50 - 100 cold calls per day
10% converted to sales appointments

Field Sales
2 - 3 sales visits per day
1 Deal closed per day

Do the numbers stack up or should i look at a different option?

 

[telemax]

I'm looking into a self employed option for cold calling and i feel the conversion rates for appointments are high, any advice would be really good.

Cold Calls
Find all numbers to call
50 - 100 cold calls per day
10% converted to sales appointments

Field Sales
2 - 3 sales visits per day
1 Deal closed per day

Do the numbers stack up or should i look at a different option?

Ian

It all depends on what your offering is.

For example, if your selling Web sites, you're looking at 1 appointment per 40 ish calls on average. At the other extreme, phone systems or energy suppliers, around about 1 appointment every 150 calls.

It also takes a while to start getting these results as it's often hard to reach decision makers and they need to be called 2 or 3 times. People often dramatically underestimate the work that needs to go into telemarketing. It can't be done on the cheap!!

 

[Ian Mansfield]

Thanks for the info. I'll be looking at appointments for large solar panel systems and a possible spend per system of £150, 000. The returns from the system are very good and stack up for the property owner. I'll gave to give it more thought.

 

[Montaigne]

A possible spend of £150,000 per house?

 

[Ian Mansfield]

The typical cost for a business client is £150, 000 and a residential client is around £10-15, 000. All dependant on location, power output requirements and kit ordered.

 

[Scott-Copywriter]

I'm looking into a self employed option for cold calling and i feel the conversion rates for appointments are high, any advice would be really good.

Cold Calls
Find all numbers to call
50 - 100 cold calls per day
10% converted to sales appointments

Field Sales
2 - 3 sales visits per day
1 Deal closed per day

Do the numbers stack up or should i look at a different option?

If you're selling £15,000 solar panel kits and £150,000 commercial solar panel kits, then it depends on the quality of your calling list. If you're calling people who have already shown strong interest in this sort of thing, then you may get a decent call to appointment rate.

However, if they're purely cold calls to B2B clients where you're trying to sell £150,000 solar panel kits, then I honestly wouldn't be too surprised if it took well over 1,000 calls to get 1 sales appointment, possibly a lot more.

 

[Montaigne]

However, if they're purely cold calls to B2B clients where you're trying to sell £150,000 solar panel kits, then I honestly wouldn't be too surprised if it took well over 1,000 calls to get 1 sales appointment, possibly a lot more.

Yes, this is why I was querying but then if you're paying 10-15% commission it could be worthwhile. Are you selling the product or booking the appointments?

 

[patientlady]

Try advertising in Solar Panel Weekly

 

[Montaigne]

Try advertising in Solar Panel Weekly

Is that real? lol

 

[Shay]

The other important factor is the quality of your data. Targetted current data can help reduce your ratio's. Bad, out of date data will decrease your efficiency and you will be phoning lots more numbers.....assuming they are current.

 

[patientlady]

Is that real? lol

Sorry Montaigne just my dreadful sense of humour!

 

[whoisvisiting.com]

Hi Ian, I know this is an old thread but hopefully still of help. If you're cold calling an important factor is data source of your cold calls.

My suggestion is to have the manufacturer company to utilise a software like our own on their website and you may then utilise the list of companies that land on your website to call.

Effectively you'll be calling a much warmer pipeline of companies rather than completely 'cold'.
Hope this helps.

 

[Shaun_Pearce]

Ian,

Telemax is 100% correct in his conversations. Your product is a very saturated one currently. In South Wales I'm personally aware of 15 companies doing it with 2-3 being quite big operations. For me your best chance of getting this going is to look at the data. I'm sure you've got plenty of experience so you'll know where I'm coming from.

Drop me a message if you want to look at some sources I'm aware of that work really well.

Cheers

Shaun