Content Creation

[Ozzy]

Err, more replies whilst I was typing so changing my reply to say yes @Fagin2021 that's exactly my point I was trying to make re the car factories. They are not fully autonomous still, humans still work there, but where automation can improve productivity then embrace it.

 

[fisicx]

I needed some help with a CSS display:flex issue. So I tried Google. The one of the top result was an AI written blog post that didn't answer the question. Looking at the author they have got hundreds of AI generated posts few of which were much help. Disabling adblock for a moment it turns out their site is only there as a container for adverts.

This is what's happening more and more. A flood of AI generated content. Good luck to them if it brings in a few bob. But it also means accurate and correct information is being hidden. Even worse, those seeking help with medical conditions are sometimes being misled. It's worse than the advice on social media that the cure for cancer is essential oils.

 

[Ozzy]

It's worse than the advice on social media that the cure for cancer is essential oils.

Which was started by humans, and I'd argue that is worse than some inaccurate AI advice on CSS.

 

[Fagin2021]

I'm not surprised at the quality of the response but what use is that to anyone? Just being clever doesn't make it useful.
Now ask it to write a 500 word biography on each senior staff member at Barry's Widget Co. Or a report on how good a brand of hiking boots are on a trek up Helvellyn.

Whether Craghoppers hiking boots are good for a trek up Helvellyn depends on several factors, including the specific model of boot, the weather conditions, and your personal preferences. Here's a breakdown to help you decide:


Pros of Craghoppers boots for Helvellyn:

• Durability: Craghoppers boots are generally well-made and known for their durability. They use high-quality materials like full-grain leather and Vibram soles, which can handle the rough terrain on Helvellyn.
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  www.craghoppers.com
  Craghoppers hiking boots fullgrain leather
• Waterproofness: Most Craghoppers boots are waterproof or water-resistant, which is essential for keeping your feet dry on the often wet and boggy ground of Helvellyn.
• Traction: Craghoppers boots have good grip, thanks to their deep lugs and sticky rubber soles. This is important for scrambling over rocks and navigating loose scree on the summit ridge.
• Comfort: Craghoppers boots are generally comfortable to wear, with features like padded collars and tongues and breathable membranes. This is important for a long and challenging hike like the one up Helvellyn.

Cons of Craghoppers boots for Helvellyn:

• Weight: Some Craghoppers boots can be quite heavy, which can be tiring on a long hike. If you're looking for a lightweight option, there are other brands to consider.
• Price: Craghoppers boots are not the cheapest on the market. However, the quality and durability often justify the price tag.
• Warmth: Some Craghoppers boots are not very warm, which could be a problem if you're hiking in cold weather. If you're planning on a winter ascent of Helvellyn, you'll need to make sure you get a pair of boots that are insulated.

Specific Craghoppers models to consider for Helvellyn:

• AquaDry Trek GTX: This is a popular waterproof boot with good ankle support and a comfortable fit.
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  Craghoppers AquaDry Trek GTX boots
• NosiLife Terra: This boot is a good option if you're worried about insects, as it has built-in insect repellent.
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  Craghoppers NosiLife Terra boots
• Baffin Verdict GTX: This is a warm and waterproof boot that is suitable for winter hiking.

Ultimately, the best way to decide if Craghoppers boots are right for you is to try on a few pairs and see how they feel. It's also a good idea to read reviews from other hikers who have used them on Helvellyn.


Here are some additional tips for choosing hiking boots for Helvellyn:

• Make sure the boots fit well. Your boots should be snug but not too tight. You should be able to wiggle your toes.
• Bring an extra pair of socks. Your socks will get wet, so it's important to have a dry pair to change into.
• Break in your boots before you go. This will help to prevent blisters.
• Be prepared for the weather. The weather on Helvellyn can change quickly, so be sure to dress in layers and bring waterproof gear.

 

[Shopclicks]

• Weight: Some Craghoppers boots can be quite heavy, which can be tiring on a long hike. If you're looking for a lightweight option, there are other brands to consider.
• Price: Craghoppers boots are not the cheapest on the market. However, the quality and durability often justify the price tag.
• Warmth: Some Craghoppers boots are not very warm, which could be a problem if you're hiking in cold weather. If you're planning on a winter ascent of Helvellyn, you'll need to make sure you get a pair of boots that are insulated.

It's crap like this that generalises everything it doesn't know. Were the boots heavy? How much were they? Were the boots warm? Nothing replaces the experience of actually doing or seeing what you're writing about.

There's a lot of value in a trusted source.

 

[fisicx]

That not even a review.

Imagine if you went to a hiking boots site and every product had that sort of review/description.

"Bring an extra pair of socks. Your socks will get wet, so it's important to have a dry pair to change into."

How has that got any relevance to the type of boots I buy?

 

[Ozzy]

Cons of Craghoppers boots for Helvellyn:

• Weight: Some Craghoppers boots can be quite heavy, which can be tiring on a long hike. If you're looking for a lightweight option, there are other brands to consider.
• Price: Craghoppers boots are not the cheapest on the market. However, the quality and durability often justify the price tag.
• Warmth: Some Craghoppers boots are not very warm, which could be a problem if you're hiking in cold weather. If you're planning on a winter ascent of Helvellyn, you'll need to make sure you get a pair of boots that are insulated.

It's crap like this that generalises everything it doesn't know. Were the boots heavy? How much were they? Were the boots warm?

?‍ Pretty saw I saw in Fagin's post it touched on those as cons.

 

[Ozzy]

I was asked last year whether I would transition these forums into a VR environment and bring in VR networking to UKBF.

I said yes it will happen and I envisage that is the way that business networking and support is heading, but for me I hope I'm retired and not involved in the running of UKBF when that happens - but it will happen.

For some, they will have the same viewpoint on AI-generated content.

Personally @Fagin2021 as someone with no knowledge of hiking boots and had to Google what/where Helvellyn is, that was useful ?

 

[fisicx]

?‍ Pretty saw I saw in Fagin's post it touched on those as cons.

Except that's just an opinion. It's not an actual review from someone who has worn a pair to climb a mountain.

 

[Ozzy]

Except that's just an opinion. It's not an actual review from someone who has worn a pair to climb a mountain.

If I run an ecommerce website with 5,000 products there is no way I'm going to have someone wear, test drive, review every one of those 5,000 products. Pages such as the above is perfect for my need.

The AI recommended trying them on, asking people who have worn them.

 

[fisicx]

If I run an ecommerce website with 5,000 products there is no way I'm going to have someone wear, test drive, review every one of those 5,000 products. Pages such as the above is perfect for my need.

The AI recommended trying them on, asking people who have worn them.

Yes, but a review is a totally different animal to a product description.

Use AI to write the descriptions and leave the reviews to actual users.

 

[Ozzy]

Use AI to write the descriptions and leave the reviews to actual users.

Completely agree ?

 

[Shopclicks]

If I run an ecommerce website with 5,000 products there is no way I'm going to have someone wear, test drive, review every one of those 5,000 products. Pages such as the above is perfect for my need.

The AI recommended trying them on, asking people who have worn them.

The hike up Helvellyn was a real case. It wasn't for a product description, it was for a publication. It's the type of work that cannot be replaced by AI. Like interviewing the senior staff for their biography over the phone, it can't be done by AI.

 

[DontAsk]

Specific Craghoppers models to consider for Helvellyn:

• AquaDry Trek GTX: This is a popular waterproof boot with good ankle support and a comfortable fit.
• NosiLife Terra: This boot is a good option if you're worried about insects, as it has built-in insect repellent.
• Baffin Verdict GTX: This is a warm and waterproof boot that is suitable for winter hiking.

Now actually try to find those products on the Craghoppers website.

Boots with insect repellent?

AI just makes s**t up. That's how it's designed to work.

ROTFLMFAO

 

[Ozzy]

It's the type of work that cannot be replaced by AI. Like interviewing the senior staff for their biography over the phone, it can't be done by AI.

I'm unsure whether you're trying to make a different point or if you and @fisicx are ferociously agreeing with me .

 

[Shopclicks]

I'm unsure whether you're trying to make a different point or if you and @fisicx are ferociously agreeing with me .

My only point is that good copywriters can still pull in the £375 for quality work. And the work isn't going away.

 

[Ozzy]

And the work isn't going away.

Ah ha, in that case, I almost agree. I agree that work will always exist but it will get less and less and the market available to them will reduce as market forces dictate. It will be a dying breed like stonemasons as more houses started being built from brick rather than stone. Some stonemasons still exist but there isn't as many as there were as there isn't the demand there was.

 

[Mark James]

If you think copywriters aren’t using AI then plagiarising the content whilst still charging you the £375 whilst their on the golf course or in the coffee shop then the word naive comes to mind. AI is the best thing that could have happened to a lot of these people.

 

[fisicx]

@Mark James asked if we would use AI to generate content or pay someone £375.

The sort of junk that fills the internet can be done by AI.

But if you want a set of instructions on how to dismantle and repair a item AI will struggle.

I've just been offered a role writing maintenance instructions for a nuclear facility (because of my past experiences). It's the sort of job where you need to observe the engineers, ask question and interpret manufacturers drawings. Can't really see AI replacing any of these roles for a while.

 

[Shopclicks]

Ah ha, in that case, I almost agree. I agree that work will always exist but it will get less and less and the market available to them will reduce as market forces dictate. It will be a dying breed like stonemasons as more houses started being built from brick rather than stone. Some stonemasons still exist but there isn't as many as there were as there isn't the demand there was.

There will be some good use cases for AI, like SGE but I see it going the way of NFT's, Blockchain and VR. The excitement bubble, then the realisation that the world is less excited than those screaming about the benefits.

 

[Mark James]

@Mark James asked if we would use AI to generate content or pay someone £375.

The sort of junk that fills the internet can be done by AI.

But if you want a set of instructions on how to dismantle and repair a item AI will struggle.

I've just been offered a role writing maintenance instructions for a nuclear facility (because of my past experiences). It's the sort of job where you need to observe the engineers, ask question and interpret manufacturers drawings. Can't really see AI replacing any of these roles for a while.

And you didn’t answer- so I ask again

A or B ?

 

[DontAsk]

All of this poor quality AI generated content is going to find its way into training data. Guess which way the quality of AI output will go when generative AI eats its own s**t...

 

[DontAsk]

Boots with insect repellent?

Hmmm, I take that back.

There are such things, just not the ones that the AI "report" hallucinated about.

 

[Ozzy]

The excitement bubble, then the realisation that the world is less excited than those screaming about the benefits.

History will eventually tell whether it is this here Internet thing that would never catch on or the NFT monkey picture craze. I believe it to be the former and you the latter, let's catch up again in 10 years and see what happens ?

 

[Fagin2021]

It's crap like this that generalises everything it doesn't know. Were the boots heavy? How much were they? Were the boots warm? Nothing replaces the experience of actually doing or seeing what you're writing about.

There's a lot of value in a trusted source.

You asked for a report and that's what you got - in less than 30 seconds. Of course it can be modified or improved. No-one said it's the end-result.

Of course, AI can be much more precise about well-known and accepted conditions. For example, this is a small part of what it has to say about Cognitive Dissonance...

Cognitive dissonance is a powerful motivator of human behaviour. It can lead us to change our beliefs, justify our actions, and even avoid information that could make us feel uncomfortable. While it can sometimes be a force for good (e.g., motivating us to quit smoking), it can also lead us to make irrational decisions or engage in self-deception.

 

[YasmeenLondon]

Ah ha, in that case, I almost agree. I agree that work will always exist but it will get less and less and the market available to them will reduce as market forces dictate. It will be a dying breed like stonemasons as more houses started being built from brick rather than stone. Some stonemasons still exist but there isn't as many as there were as there isn't the demand there was.

Good analogy.

I believe a good copywriter is worth their weight in gold, but they can get expensive.

I work with copywriters to create content and messaging strategy, also to create copy for the Home page and the main service pages i.e. the money pages, as for product descriptions, it depends on the product, the price point and the need to sell the products via the description, for example getting a copywriter to write a product description for 400, popular and low-cost items is overkill, but getting a copywriter to write copy for 5, expensive and unique products or services makes sense, price affects the first type of product, good copy affects the second.

Furthermore, AI is perfect for supplemental texts such as image alt text, product descriptions, metas, but relying on AI to create a full blog post or write full pages is a BIG NO in my books, it will take almost the same time to fact check and humanise the AI output as it would to write the content. I recommend using AI to create briefs, come up with content ideas, create the outline and a human to expand on that, it still saves a considerable amount of time and you are still getting better quality output.

 

[japancool]

History will eventually tell whether it is this here Internet thing that would never catch on or the NFT monkey picture craze. I believe it to be the former and you the latter, let's catch up again in 10 years and see what happens ?

I'm pretty sure though that the NFT monkey craze won't catch on.

 

[japancool]

But if you want a set of instructions on how to dismantle and repair a item AI will struggle.

I would have thought that this is precisely the kind of task AI *would* be good at.

 

[DontAsk]

You asked for a report and that's what you got - in less than 30 seconds.

A report about what? Made up products. It's totally worthless.

Of course it can be modified or improved. No-one said it's the end-result.

Yes by researching the Craghoppers product offering and rewriting from scratch with products that actually exist.

 

[DontAsk]

I would have thought that this is precisely the kind of task AI *would* be good at.

Why?

It's like when you google how to do something in Linux. There are so many different distros, different package managers, is systemd involved, etc., ..., that you get 10 different answers, that you then have to sift through to figure out which applies to your situation. How is AI going to provide the correct answer when it's been trained on all the conflicting information?

 

[Shopclicks]

You asked for a report and that's what you got - in less than 30 seconds. Of course it can be modified or improved. No-one said it's the end-result.

As I've said earlier in this thread, I'm not anti-AI and I do use it. It just won't replace copywriters.

 

[fisicx]

I would have thought that this is precisely the kind of task AI *would* be good at.

Suppose you develop a product. How are you going to train the AI on the procedure to dismantle, fault find, repair, assemble and test? There won’t be anything it can use as a reference.

 

[Ozzy]

Suppose you develop a product. How are you going to train the AI on the procedure to dismantle, fault find, repair, assemble and test? There won’t be anything it can use as a reference.

You can. You can train a blank canvas AI from nothing exactly how you want it, with it only learning from the information you feed it. OpenAI provide this as a paid service for anyone who needs an AI for this purpose.

 

[Fagin2021]

As I've said earlier in this thread, I'm not anti-AI and I do use it. It just won't replace copywriters.

Sorry - thought you were 'two legs good, four legs bad'. Agree with you - at least for the present.

 

[Paul FilmMaker]

Yes, we spend a lot of effort creating content and we use AI as an assistant. However, it's just something we use to play with ideas.

Actually creating content that generates buyers is more complex, takes a lot of thought and it's not about banging out a load of junk. It's about doing it in a smarter way. Example of content we create: https://www.linkedin.com/posts/paul...-u?utm_source=share&utm_medium=member_desktop

 

[fantheflames]

AI can do a lot for your business, especially with the apps and prompts they have. But like others have said, it doesn't replace specialists or writing quality content. You need a human at the end of it. I know many people don't see the value in blog writing, but I find it works well with my business and some of my clients, especially on LinkedIn. It just really depends on what your business model and your goals on social media.