I am intending to try and stir up an enquiry into Google's PPC proricing system with the CMA and possibly (pre-Brexit) EU competition authority. None of us like paying for PPC but it is a matter of life in the commercial world but when the main supplier, Google acts the way it seems to be currently acting in it's pricing of PPC it is, I am convinced, a clear breach of it's market position. I have been an adwords customer from the incption and one accepts a degree of price fluctuation usally it is a range of about 10-20%. Since July keyword pricing in my, very niche market have skyrocketed. For some the price have risen by 800%. My average ppc is up 125%. I have spoken to my competitors who are bidding for the same basket of keywords and all have seen the same rise and yet none have made any alteration to their bidding. Obviously I can only take them at their word but it is, as I have said a very niche market and we all appear on page 1 of Google. I have spoken a number of other business oweners and many have experienced a huge rise in their PPC recently. Has anyone else seen their PPC experience a dramatic rise recently? If so please PM me as the more evidence we can present the more likel ther is that the CMA may take notice. I have spoken to Google and on gets the same anodyne response that the algorithm sets the price depending on demand. Sorry, that won't wash Google are clearly exploiting their position my guess being that they are upping the costs to see how many users turn off or reduce their use of PPC and that the pricing will then settle back down to a level much higher than was.