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This is the best answer in your situation as you both have the same products so by paying attention to the accessories will help you. Best of LuckSpend some money on making you look a lot better.
Smarten up. Uniform. Friendly smile. Handshakes. Do whatever you can to make your space look more appealing and professional. Spend money on it. Get a logo, what ever it takes.
Then put your prices up.
The worst thing to do is lower your prices.
My sales have been cut in half and i've found out he takes in as much as I do.
Originally I was taking in £400-£1200 a month and now each month is £100-£200
I know he pays £400 a month rent for his space and I only pay £45, an I know sept-Mar are very bad months.
What options do I have?