Comparison site?

[Mate]

I'm sure there are people here using comparison websites to generate traffic to their website. I'm curious what are the commission structures? what do they normally charge per sale or click?

 

[Mate]

bump.....

 

[Birmingham]

i guess usually per click or per impression because it's they won't know if your clickthrough has converted into a sale or not

 

[DesignerNick]

Usually per sale I guess using Affiliate Schemes. They would give a % of the sale.

 

[Birmingham]

2 different ways the question could be interpreted. agreed, if the advert is for the comparison site and sitting on an affiliate's site then per sale, but if the question is about advert on comparison site to drive traffic to the end service provider's site then per click or impression

 

[JMRidley]

All the comparison sites we researched us pay per click and, to that extent, are very similar to google adwords. Generally, their price per click was lower than the price per click we pay on google adwords. However, we didn't go down the comparison site route for a couple of reasons. First, we think people using them are probably more price sensitive than those just doing a google search. Second - the degree of control you have is much less than for google adwords generally. Once you've done a product feed you are going to pay no matter what your conversion rate. On google adwords if you don't like the conversion rate for a particular ad you can just pull it.

 

[Mate]

it would help if someone can give some exact figures for commission % they charge. just thinkg if it's worth to be listed there or take other marketing routes.

 

[-Joe-]

All the ones I've seen are PPC.

 

[Mate]

All the ones I've seen are PPC.

hi, thanks, how much are the normal fees for PPC?

 

[-Joe-]

hi, thanks, how much are the normal fees for PPC?

Not sure tbh, you'll have to ask them, I've only glanced, never worked with them myself.

 

[crossdaz]

hi, thanks, how much are the normal fees for PPC?

It depends what you're selling. NextTag is the main one doing this but there are others - you'd have to ask them.

A lot of comparators are also affiliates so you can get on a lot just by having an affiliate scheme with one of the main networks. So long as you can output a feed of your products reliably you'll be on hundreds of 'em in no time - you'd have to think carefully about what level of commission you'd be willing to pay though as there is always going to be an element of paying for sales you would have gotten anyway.

Your simplest bet really is to submit your feed to google shopping because it's free.

 

[PhoneTrader1221]

I recently contact a phone recycle comparison to add my website prices to theirs but they were asking for 3 grand and then 3.50 pounds per sale which is too much

 

[Mate]

thanks for the advise mate
do you know any main affiliate networks, is google any good?

It depends what you're selling. NextTag is the main one doing this but there are others - you'd have to ask them.

A lot of comparators are also affiliates so you can get on a lot just by having an affiliate scheme with one of the main networks. So long as you can output a feed of your products reliably you'll be on hundreds of 'em in no time - you'd have to think carefully about what level of commission you'd be willing to pay though as there is always going to be an element of paying for sales you would have gotten anyway.

Your simplest bet really is to submit your feed to google shopping because it's free.

£3.5?? that's really expensive though! google's adwords work cheaper i think in your case. £3k is for openning acount with them? even that is too much, which comparison site is that?

I recently contact a phone recycle comparison to add my website prices to theirs but they were asking for 3 grand and then 3.50 pounds per sale which is too much

 

[-Joe-]

thanks for the advise mate
do you know any main affiliate networks, is google any good?



£3.5?? that's really expensive though! google's adwords work cheaper i think in your case. £3k is for openning acount with them? even that is too much, which comparison site is that?

Google isn't an affiliate network, I think you're getting a little confused.

 

[crossdaz]

Google isn't an affiliate network, I think you're getting a little confused.

Erm, it is

 

[DesignerNick]

Erm, it is

I thought it was PPC?

 

[crossdaz]

thanks for the advise mate
do you know any main affiliate networks, is google any good?

The main uk networks are affiliate window, webgains and affliate future - it can be quite expensive to get set up though. Paid on Results seems to be the favourite for the low budget end.
Google shopping results come up on first page for most product based search terms so yes, it's good. All you have to do is upload a feed (a spreadsheet with your product links on) and you'll be listed for free.

I don't know what you're selling but if it's a common product then google shopping is your best bet - if it's a bit more niche then an affiliate network could be better. Or it could be none of the above - all depends really?

 

[crossdaz]

I thought it was PPC?

It's that too - Google have fingers in many pies