- Original Poster
- #1
Over the course of the life in a business, companies can grow, develop specialisations and then want to separate the offerings across multiple domains.
In our case, what once was just https://www.targetdashboard.com (the one site that encompassed all our offerings), now has expanded to include http://www.targetapps.co.uk.
We've done this so that our KPI dashboard software as a service can be the focal point of the targetdashboard.com website, while the public sector bespoke development can be covered on targetapps.co.uk.
Note: It's still undergoing construction, so you'll notice a variety of things still being done...
Undoubtedly there are many concerns when sharding a company like this, such as:
Have you gone through this recently? What were the biggest hurdles you faced? How did you handle them?
In our case, what once was just https://www.targetdashboard.com (the one site that encompassed all our offerings), now has expanded to include http://www.targetapps.co.uk.
We've done this so that our KPI dashboard software as a service can be the focal point of the targetdashboard.com website, while the public sector bespoke development can be covered on targetapps.co.uk.
Note: It's still undergoing construction, so you'll notice a variety of things still being done...
Undoubtedly there are many concerns when sharding a company like this, such as:
- social media - keep it as one company, the original, the new - or set up a 2nd entity (trickier on LinkedIn than on Twitter)
- search - making sure the two don't compete with one another for keyword phrases
- PPC - splitting budget, remembering that the two COULD compete, but based on the ToS, shouldn't show ads simultaneously for the same phrases/geography
Have you gone through this recently? What were the biggest hurdles you faced? How did you handle them?
