Coffee Shop

[James Stevens]

hi

I am thinking of investing in my sisters Coffee Shop, due to open in 6 weeks. Not sure if I should.

Anyone recently opened a coffee shop or know anyone that has, any ideas, hints, tips? best way to advertise.

Thanks

 

[seanstevens]

It is going to be local business you are after so get out in the street and make people aware of it. Give away some samples of coffee or cakes, give out some flyers. Have a table in the town center and attract people over to it etc.....

Go around any local offices and give samples out, anything to generate a little bit of local buzz about the place.

 

[HOMESAFE]

My father in law opened an esquires coffee house 6 months ago and his shop is always busy,Is your sisters shop a chain or independent? Whats the competition like around it?

 

[Billmccallum]

hi

I am thinking of investing in my sisters Coffee Shop, due to open in 6 weeks. Not sure if I should. (What is the level of investment?, What are the total set up costs? What share will be yours?)

Anyone recently opened a coffee shop or know anyone that has, any ideas, hints, tips? best way to advertise (where is the cafe?.)

Thanks

Look for a unique selling point, I do recall a thread about cupcakes!!!!, then everything that Sean said....

 

[bryanng1202]

Well, you'll never know till you try

 

[Newky]

Good luck with this.

I love the idea of owning a busy cafe or coffee shop. I'd hate to work in one, I'd just love to sit in it and have a coffee

Either way, I hope you make a success of it should you choose to invest.

I think location is key. Cafes in the center of towns near main shopping areas are always busy. Cafes on the outskirts seem to me to be constantly dodging closure. There are, of course, exceptions.

If it is a decent location, perhaps getting staff dressed in the cafe's outfits handing out discount leaflets would be a success (50% off etc.).

 

[zfoldcards]

Hi,

If your sisters shop is a third generation coffee shop that stocks a wide range of beans from independent coffee manufacturers expertly brewed for the demanding coffee connoisseur with just the right amount of milk added, then I'd invest.

If it's a second generation coffee shop that serves just one bean presented in a variety of ways, then I'd think twice.

If it's first generation - black or white coffee, then I wouldn't bother!

As far as promotion is concerned, if you would not mind sharing a little advertising space and your after a brilliant affordable promotional tool instead of boring leaflets, our pocket z folded cards are perfect for the job. You could attach coupons offering a free coffee or a discount, or add something of value to the cards such as a 'how to make a perfect coffee' guide, so people do not just throw it away but keep your advertisment for much longer than a leaflet that usually just goes straight in the bin.

Good luck