However, for a local business not dependent on web marketing that needs a site which looks OK and provides some info etc. I'm interested how MS Office compares against the sitebuilder offerings from say 123-Reg and 1&1. Or would a template be better. I guess the criteria would be looks, usability and google friendliness (yes, perhaps I have contradicted myself!).
It is horses for courses, there are many ways for non-technical people to create their own website nowadays.
there is no proper substitute for a professional job.
But don't be fooled into thinking that having one custom made by a professional is always going to be better, since anyone can call themselves a professional web designer - again for the simple reason that anyone can create their own website nowadays.
Whilst anyone can create a website, only really experienced software engineers and web development professionals can create a good sitebuilder system which allows novices to create websites, so don't think that there aren't professionals behind sitebuilders.
With 1and1 there are online demos so you can try the sitebuilder first, if you go with 1and1 I recommend that you use a .co.uk domain, since the hosting is in Germany and as such having a .com wouldn't be good for UK searches.
123-reg instant site shows you what the possible templates are, and there are some aimed at finance, accounting, book-keeping etc. The instant site templates look good because they have professional photography designed into the template design. Whilst 123-reg don't have an online demo of their sitebuilder, it is the same sitebuilder used by heartinternet.co.uk (website builder plus) which does have an online demo, and the original sitebuilder developers are swsoft.com and they have an online demo too.
Office live, which is a web-based sitebuilder service (not to be confused with MS Office the word processor, spreadsheet, etc package, nor Frontpage the MS web design package), does not have an online demo. You can however, buy your domain at a domain registrar, say 123-reg.co.uk, point it at the free
Office Live basics account you set up for evaluation purposes, and if you don't like the system close the free account and point your domain elsewhere. Again use a .co.uk domain because the hosting is in the US.
Wordpress was also mentioned, there is a good thread on setting up a wordpress site
here
I know of one member of this forum who has an Office Live website,
www.exoticdetail.co.uk
I have set up for an experiment and demo, a free 123-reg instant site website at
www.webdesignnorthampton.org.uk and this site is google page 1 position 10 for the competitive term web design northampton, ahead of many professsional websites designed by web design professionals (having keywords in the domain helps).
My company offers a more upmarket
sitebuilder service which is customisable enough to match the existing branding and logos a company might have, and is not a DIY service since we set up the initial design after a consultation. As an example, one of our clients is google page 1 position 3 for accountants northampton, ahead of other websites that were either custom made or powered by other sitebuilder services.