Capitalising on website traffic

[Cibbersicks]

Hi,

I've recently started my own business in the engineering industry, as a service provider.

I've spent quite a lot of time growing a decent online presence within my niche, and as a result my website is seeing a fair amount of traffic, for example last week I reached over 700 unique visitors (which in my niche, I believe is quite a success so far) This is something I am continuing to do as I find it enjoyable and great for getting my brand out there.

I was thinking how could I capitalise on this? The service I am offering is not a purchasable item as such, it requires ongoing consultation for a short period of time, resulting in a submitting a completed project which helps the consumer (an engineering company) So how can I offer something to the people viewing my content in order to gain from it?

Or do I leave that well alone and focus on the general core of the business?

 

[Salifuj]

you could offer a report solving some specific problem. I am not sure how it will work in your niche but you could think of something that could be a DIY kind of thing in your niche and publish a guide on it.

 

[James lewis daurat]

How do you advertise your website? You are getting 700 unique visitors which is great in your niche but not if those 700 unique visitors are not your target market.

Are you on Facebook, Instagram etc and is this clicks from an advert? Are you using Google AdWords?

But I also agree with salifuj, anywhere you provide a service where someone needs to sign up for multiple lessons etc need to have a lot of content, give away valuable information for free just not too much.

Where have you gotten sales from so far? Age, gender, location, interests etc?

Release content relative to your market although video content works best, give away some of your valuable information enough for people to build trust with you and then have a call of action to sign up for lessons?

Hope this helps, any more info please feel free to ask or message me

 

[Lee Oakley]

If your website is attracting 700 genuine and unique people (or better, 700 visitors from engineering companies) whom have searched for your content specifically and stay on your website long enough (i.e. your bounce rate isnt very high) then you do have potential and the next step is to try and convert those visitors into engagements, be that enquiries, mailing list sign ups etc.

Without knowing your site, your core business and your consulting sideline and how the two are currently interlinked offline, as a service and on your website, if at all, it is difficult to offer specific or meaningful advice.

If you wish to elaborate and provide your web address (or privately via direct message if you dont wish to make it public) it would increase the level of advice offered.

In short however, if the content gets people to your site and validates you and your skill set to those visitors and results in enquiries for your core business then you could argue you are benefiting already to some degree?