People will only ever be on your site because they want oak furniture (or other advertised products).
It follows that your job is to guide them to the products they need.
The homepage is very busy, simplify everything and just show me the categories. I don't care about your popular items - if I want a table why do I need to know you sell a lot of beds?
You also have featured ranges - again how does this help me look for a table.
You do have a search hidden away top right. This should be in the main content area above the categories. And it need to work properly. I searched for 'dining room tables' and there were only two relevant results (on page 2).
I use the mega menu (which is horrible on my phone) to look for oak dining tables and it says
Here at Oak Furniture House our main goal is to have 100% customer satisfaction. We believe this involves having Excellent Customer service, outstanding quality furniture and the lowest prices you can find. Our Oak Dining Sets are no exception to our goals, and every single set you find here has been priced competitively so you won't find them anywhere cheaper. Each one is made by skilled craftsmen who are passionate about delivering quality standard furniture and should you have any queries about any of these products, our
customer service team will be more than glad to help you with your questions.
It's just waffle.
On the category page is has small, medium, large, extra large. Would it not be better to deine the size by the number of place settings - or have this as a sub title
Look at this page:
https://oak2019.innuodesign.co.uk/d...-Table-Chair-Sets/Extra-Large-Oak-Dining-Sets
You can see the URL - it's horrible and spammy and google won't like it.
Many of the listing are for the same table but just different chairs. These could be variants.
In the filers the only material is oak and it says there are 3 products but there's a lot more than that on the page.
The sliders are really fiddly on a phone and not much help. Selectors are much simpler to use. They should also reflect the category. It says I can have a 240cm wide table when no such product exists.
The images are too small. If I'm spending £1900 on a table and chairs I want to see a big HD image, lot of details and different views. Try your zoomy thing here:
https://oak2019.innuodesign.co.uk/d...rdeaux-Oak-Furniture-Grand-Table-Lucia-Chairs
More pixels than Disney. And the 'view larger image' isn't much bigger. And see how the image is letterboxed. Why can't it be full width?
Why is the description in a toggle. This should be on the page at all time along with all the other useful info. Look at an Amazon page to see how to do it.
If you show 5 stars I should be able to click on the stars and go to the reviews. If I want to write a review I need to register and login. That's just going to put people off.
What's the difference between klarna and Deko? And one takes me to a new page and the other is a popup.
Click to buy and I get an error on the additional chairs. Set the default to 'none' and don't make it a required field. If I do select additional chairs then update the price.
Don't try to compete with the National chains. Make the site more personal. Write the descriptions as if you have the products at home. Tell me the bits you like, describe the details and make me feel like you want to help me find the right table. It look and feel just like every other online store, there is nothing to suggest you are family run business. Put your pictures on the pages. Sit on the chairs and look happy. Make me want to buy from you and not your competitors.
And the mega menu is annoying move the mouse anywhere need it and the whole screen is obscured. I then have to find an edge to click off.
Have you tried making the menu simpler - far easier on a phone and tablet (the device of choice for a lot of browsing).
