- Original Poster
- #1
It's been pointed out to me that I may be specialising a little too heavily in the education sector and may be missing a potential market in small to medium businesses so I thought I'd ask for a bit of feedback.
My product is based around the HP Officejet inkjet printer line (ie: the K550, K5400, L7x80 multifunctions as well as the K850 and K8600 A3 media lines) and without sounding like a marketing record can help save on consumable costs.
Now, at present my focus is very much on primary schools as they tend to fit this particular niche rather well. As any parent or nursery/primary school staff member will doubtless know, the tendancy for younger children to print off everything from Ceebeebies pictures to educationcity certificates is quite high and of course it's all in full colour so if you're talking about a standard inkjet using OEM/branded cartridges the consumables cost goes through the roof. Even colour laser printers don't save much...
The thing is that the type of printing that goes on in school is ideal for my kind of CIS (Continuous ink) system because the printer is getting regular exercise (try not to think of a printer being led around on a lead
) and all the colours are being used. That and as I said there's a lot of printing going on so money is being saved..
When a printer does just documents or sits idle for weeks at a time it's a waste of time... So when it comes to businesses I'm not so sure about where a CIS kit might fit... There are some obvious areas such as printshops, graphic design, etc.. but in the main they tend to pay out for much bigger and more specialised units which are outside my remit.
So, I'm curious as to just how prevalent the use of inkjet printers is in your business, what sort of models you've gone for, if at all and just as importantly why... Oh and if you regret it
And worry not I will not be PM'ing folks or using to this build leads.. I'm simply interested in some input and feedback.
Thanks in advance...
My product is based around the HP Officejet inkjet printer line (ie: the K550, K5400, L7x80 multifunctions as well as the K850 and K8600 A3 media lines) and without sounding like a marketing record can help save on consumable costs.
Now, at present my focus is very much on primary schools as they tend to fit this particular niche rather well. As any parent or nursery/primary school staff member will doubtless know, the tendancy for younger children to print off everything from Ceebeebies pictures to educationcity certificates is quite high and of course it's all in full colour so if you're talking about a standard inkjet using OEM/branded cartridges the consumables cost goes through the roof. Even colour laser printers don't save much...
The thing is that the type of printing that goes on in school is ideal for my kind of CIS (Continuous ink) system because the printer is getting regular exercise (try not to think of a printer being led around on a lead
When a printer does just documents or sits idle for weeks at a time it's a waste of time... So when it comes to businesses I'm not so sure about where a CIS kit might fit... There are some obvious areas such as printshops, graphic design, etc.. but in the main they tend to pay out for much bigger and more specialised units which are outside my remit.
So, I'm curious as to just how prevalent the use of inkjet printers is in your business, what sort of models you've gone for, if at all and just as importantly why... Oh and if you regret it
And worry not I will not be PM'ing folks or using to this build leads.. I'm simply interested in some input and feedback.
Thanks in advance...
