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§Owners (or Owners) Personal Details §Executive summary §Business opportunity
Who you are
Overview
Products and services
§Your Markets and competitors
Markets
Customer base
Competitors
Future
§Marketing and Sales
Position
Customers
Pricing policy
Promotion
Customer reach
Selling
§Operations
Location
Facilities
Management Information
Information technology
§Financial forecasts §Risk analysis
Business Plan
It is essential to have a realistic, working business plan. This should be a written document that describes a business, its objectives, its strategies, the market it is in and its financial forecasts.