Bulk Email Service
- Thread starter Top Hat
- Start date
I'm a bit biased since i'm the cofounder of such an e-mail service (called ubivox). However I shall try to be as objective as possible. 
Depending on the mail server your magento system is relaying it's e-mail through the answer is both yes and no.
If you're not sharing your outgoing e-mail server (SMTP) with anybody else and you do general maintenance on it to keep it off black lists etc, you might save some money by using magento.
If words likes feedback loops, Black lists, SPF, Domain keys, bounces etc are latin/greek in your ears, then please use a professional e-mail list sender if your bulk e-mailing is important for your business.
Most bulk mail companies spend a lot of time ensuring the reputation of their sending email servers, keeping them out of black lists etc. This work is extremely time consuming if you have to do it on a one person basis, and almost impossible if you are hosted on a standard web hotel platform with a shared SMTP mail server, used by thousands of other people.
Furthermore an bulk email service is specialised in tracking opens, clicks, devices etc, often giving you a much better statistical material to evaluate your success.
Sending out thousands of emails with images requires that your image hosting server is capable of handling the amount of request that might come seconds after the mails has been delivered. (most bulk providers host your images on specialized servers for that reason).
Sending bulk e-mail, or doing email marketing in general is so much more than just blasting a lot of emails into peoples inboxes. Having a complete and reliable turn key system for handling those process (collecting, sending, designing, measuring, handling unsubscriptions etc), with a support department which can help you with questions is in most cases a really good business choice, since you can let your email service provider be experts in that field and you can concentrate on writing good e-mails and keeping in touch with your loyal customers.
Often the money saved by "doing it yourself" is peanuts compared to the time wasted by trying to replicate the systems you get by using a professional bulk email sender.
Mostly because keeping up a good sending reputation takes a high volume of emails sent each month and a lot of man hours to tweak the sending servers for each email hosts special rules and needs. Using an email service splits this cost amongst a lot of customers, and the basic monthly work is almost the same whether you are one sender or thousands.
Depending on the mail server your magento system is relaying it's e-mail through the answer is both yes and no.
If you're not sharing your outgoing e-mail server (SMTP) with anybody else and you do general maintenance on it to keep it off black lists etc, you might save some money by using magento.
If words likes feedback loops, Black lists, SPF, Domain keys, bounces etc are latin/greek in your ears, then please use a professional e-mail list sender if your bulk e-mailing is important for your business.
Most bulk mail companies spend a lot of time ensuring the reputation of their sending email servers, keeping them out of black lists etc. This work is extremely time consuming if you have to do it on a one person basis, and almost impossible if you are hosted on a standard web hotel platform with a shared SMTP mail server, used by thousands of other people.
Furthermore an bulk email service is specialised in tracking opens, clicks, devices etc, often giving you a much better statistical material to evaluate your success.
Sending out thousands of emails with images requires that your image hosting server is capable of handling the amount of request that might come seconds after the mails has been delivered. (most bulk providers host your images on specialized servers for that reason).
Sending bulk e-mail, or doing email marketing in general is so much more than just blasting a lot of emails into peoples inboxes. Having a complete and reliable turn key system for handling those process (collecting, sending, designing, measuring, handling unsubscriptions etc), with a support department which can help you with questions is in most cases a really good business choice, since you can let your email service provider be experts in that field and you can concentrate on writing good e-mails and keeping in touch with your loyal customers.
Often the money saved by "doing it yourself" is peanuts compared to the time wasted by trying to replicate the systems you get by using a professional bulk email sender.
Mostly because keeping up a good sending reputation takes a high volume of emails sent each month and a lot of man hours to tweak the sending servers for each email hosts special rules and needs. Using an email service splits this cost amongst a lot of customers, and the basic monthly work is almost the same whether you are one sender or thousands.
Upvote
0
He would still have the challenge of finding a SMTP server to send through with a decent reputation.
Sending emails are really less about the programming/script, than it's about having access to good SMTP-servers with at least a decent reputation.
Most web hosts don't provide this in a standard web hosting package, since it would be way too expensive for them to keep a good reputation SMTP with 1000's of customers sending everything from private mail to spam through them.
On top of this most web hosts limit the amount of mails you are allowed to send through their shared SMTP, to avoid it being used for bulk spamming or rouge scripts on hacked web accounts.
Upvote
0
Have u tried interspire email marketer? I use it and it's nice for email marketing for news letter.... every single thing is included in the software. I am getting the full setup of the system with multiple ips and many things from my provider directemailserver.com and I send approx 300K emails a day which is good for me.... try it out...u would like it..
Upvote
0
Well not with us or anyone that values their IP reputation, thanks.
Go with a dedicated email delivery service like Mandrill.
Upvote
0
Latest Articles
-
Andy Burnham's Manifesto for Small Business, and How It Stacks Up Against Count BinfaceIf all goes to plan (or rather, to Labour's timetable), Andy Burnham...- Ozzy
- Updated:
-
SEO in the Age of AI: What UK Small Businesses Actually Need to KnowTL;DR Search has shifted from "ten blue links" to answer engines, and...
- Ozzy
- Updated:
-
What Carphone Warehouse, Microsoft and Uber Have in Common: They Started in a DownturnThere's a comforting myth that you need a booming economy to start...
- Ozzy
- Updated:
-
What Makes a Small Business Actually Sellable?There's a question that a lot of small business owners never think to...
- Ozzy
- Updated:
-
Why Your Team Keeps Asking the Same Questions (And What to Actually Do About It)Every small business owner knows the moment. You're halfway through...
- Ozzy
- Updated: