branding examples of great brands with average products?

[blackberry1]

Is the success of some companies over long peiod down to having a great brand name and this gives them space to get away with average products once in a while?

 

[PDRD]

IMO Apple is a prime example. The new iphone is not as good as the samsung rival but they will sell many millions due to the brand image. Due to the brand success they can then sell other middle of the road products at a premium, like the ipod shuffle?!!? who buys an mp3 player where you cannot select the song?

Phil

 

[avantime]

Damien Hirst

 

[Daxo]

Damien Hirst

This, this and this.

 

[10032012]

Is the success of some companies over long peiod down to having a great brand name and this gives them space to get away with average products once in a while?

Most of the World's brands is about average products. Its the marketing hype that convinces us that its a decent product. Anyone in business should realise this.

 

[tillybruno]

Lynx deodorant is one for me.. average product marketed to death

 

[Thinehost]

There you go - problem solved - the quality products be damned, lets all go out and buy mediocre stuff that has a slick marketing campaign attached. It's only taken me 23 years to realise it <sigh> ....

Life is tough at the moment - how about a campaign to reduce the tax on fuel???????

Mar

 

[Lucan Unlordly]

Lynx deodorant is one for me.. average product marketed to death

You wouldn't say that if you were fighting women off like me

 

[Simon-M]

You wouldn't say that if you were fighting women off like me

That statement fits your user name PERFECTLY

 

[Moneyman]

McDonalds make that a cr@p product with good marketing.
Fosters lager ditto
Coke just an average cola.

 

[10032012]

McDonalds make that a cr@p product with good marketing.
Fosters lager ditto
Coke just an average cola.

Yeah, you hit the nail on the head... the whole cola thing is an example of this. Without the pepsi vs coke with the marketing etc. I guarantee you no one would even want to buy them. Really.

Why? Its just a carbonated drink, some phosphoric acid... lots of sugar and some e numbers. Take any other fizzy drink to compare with (ok except the extremely cheap supermarket value brands) even that owned by these companies... they actually have flavour typically fruit...

Cola is associated by marketing as to quench your thirst! Water also does this (I am one of the minority whom cant stand the taste of most water) and even branded water products are cheaper. (Apparently many of them are not much different to tap water!) Also, so you can use the can or bottle (once ice cold) on your forehead/neck etc ... but you can do it with any ice cold drink.

Lynx is a really good marketed brand with average products - purchased by parents. Its quite interesting how they advertise the product which is fundamentally aimed at teenagers (especially the lower age range) rarely with a teenager in sight. Some fragrances are alright - the lynx effect exists - but its not the one pulling women. LOL. Their problem is anyone who reaches 19 years of age typically opts for more manly products like rightguard etc.

Fastfood is typical of this. I wouldn't say its on the same level though. No one really goes to McDs for a great meal.. its for convenience and because they cant be bothered to cook. So I dont think McDs advertising, give consumers the impression that their average products (at best) are of a greater superiority... but they have superb brand awareness and many locations worldwide.

 

[S-Marketing]

Most of the World's brands is about average products. Its the marketing hype that convinces us that its a decent product. Anyone in business should realise this.

You have it completely the wrong way round. Its Marketing that tells the businesses what to sell. Yes, successful marketing is behind the sales of all these average products, but not in the way that you suggest.

These companies have used clever marketing to assess the market, and work out exactly what it wants. They are promoting exactly the right product, to exactly the right market, in exactly the right way.

If the market wanted a better product for the price, it would get it.

 

[10032012]

You have it completely the wrong way round. Its Marketing that tells the businesses what to sell. Yes, successful marketing is behind the sales of all these average products, but not in the way that you suggest.

These companies have used clever marketing to assess the market, and work out exactly what it wants. They are promoting exactly the right product, to exactly the right market, in exactly the right way.

If the market wanted a better product for the price, it would get it.

No, marketing isn't the same as marketing hype.

"marketing hype" is more meaning advertising. There is more to marketing than advertising.

 

[S-Marketing]

No, marketing isn't the same as marketing hype.

"marketing hype" is more meaning advertising. There is more to marketing than advertising.

Oh, the irony.

 

[JamieM]

Is the success of some companies over long peiod down to having a great brand name and this gives them space to get away with average products once in a while?

No. Unless you mean a great brand history giving them space to get away with average products once in a while.

If you just mean a great brand name then no.