Bing adwords

[RyanJ]

Has anyone had any experience with Bing PPC? I put a few pound bid on a few local business terms. In fact the bid was nearly twice what Bing recommended for the number one spot. However I have even had any impressions in one day although the campaign is live. Has anyone else had any experience of this, does it take a few days to appear ?

 

[BenKirkwood]

No Impressions could be lag in starting the campaign but could also be the niche and target keywords. As a new campaign, your quality scores will be low which will reduce exposure however, Bing in general is also considerably lower in traffic so you could find you've been too restrictive in match types etc. HTH Ben.

 

[tomkent45]

Why don't you just use Google Ad words?

 

[DDAFIRE]

Why don't you just use Google Ad words?

Because (although there's a lot less traffic) Bing takes no time at all to set up, and clicks cost a fraction of the price that they do in adwords (leading to a far greater ROI)?

 

[MissoldInvestments]

I have been using bing for a while now, best bet is to get in touch with them via email - raise a ticket and they seem to bend over backwards. Obviously depending on the keyword you wish to rank for, the search volumes can be around 1/15 of google and sometimes even less as a general rule of thumb. Once your up and running with bing ads, download the excel doc "intelligence" its really useful for managing your data, and its a freebie from bing.

Bing ads are a good alternative for high cost per click keywords, or high traffic keywords, but the search volumes are so much lower the your average long tail keyphrases for plumber, electrician, etc.. wont be bringing you much.

 

[tomkent45]

I think that in the long run you are better off using google ad words.

 

[RyanJ]

I don't think there can be a definitive one is better than the other. Some people get a great ROI on Bing but Google and visa-versa. I have just set up Google adwords as well to see how that goes.

Excited and nervous

 

[tomkent45]

Nice one Ryan. Good luck!

 

[billybob99]

I have been using Bing for over 1 year now. The software industry I am in, Google costs £2-£3.50 per click.

Bing, believe it or not is 8-12p per click so with Bing, I take more of a punt in terms of the keywords are not so specific.

On Google say you were selling BMW car parts, you keyword might be "buy BMW car parts" on Bing to get the most traffic I just would put "buy car parts" because the clicks are so cheap, it is working well as just 1 lead converted can be worth £5k+

So I would recommend Bing.

 

[lynxus]

Ive had better results with bing than google. Certainly cheaper as there is less competition and i had a higher clickrate than with google that cost more,.

 

[garyk]

It depends what you are selling. I'm just trialling BingAds at the moment and to be honest its a POS.

I told the product team that as well, I think I said something along the lines of 'its like going in a time machine and stepping back 20 years to how adwords would have been then' not that existed. The point I was making is I cannot believe how clunky and featureless the whole thing is compared to the mighty G platform.

It reminds me of website made in the 90s, in fact its probably not much different from how it was when they acquired it from yahoo.

But, the bottom line is this, clicks are cheaper. The other thing to factor in is that many less tech-savvy people use bing search. Why? Because they would have bought a PC and used IE and Bing as its pre-installed. So if you are targeting this demographic it might work better for you.

Gary

 

[RyanJ]

Thanks for your replies. Not even one impression for either yet, maybe no one has searched for them search terms yet.

 

[billybob99]

Usually when I start a campaign, within 5 mins, when I search for that keyword myself on Bing it shows the ad.

Have you tried just going on Bing and searching yourself?

 

[RyanJ]

Usually when I start a campaign, within 5 mins, when I search for that keyword myself on Bing it shows the ad.

Have you tried just going on Bing and searching yourself?

Yep doesn't come up on Bing yet, is now on Google Hasn't updated adwords though. All in good time I suppose.

 

[ronaldneck]

I would like to suggest that google adwords is much better than bing, because i'm getting more traffic in searchers compared to bing ads..The credit goes to that only..

 

[RyanJ]

I would like to suggest that google adwords is much better than bing, because i'm getting more traffic in searchers compared to bing ads..The credit goes to that only..

Yes but Bing costs less? Why not take advantage?

 

[billybob99]

Theres no point paying more, just because there are more searches, you'll still get crowded out, with Bing the conversion rate and CTR is very good.

 

[garyk]

Thanks for your replies. Not even one impression for either yet, maybe no one has searched for them search terms yet.

I'm struggling with it at the moment, my ads aren't showing and it doesn't tell you why. adwords always gives you the reason for ads not showing. That is one of a number of reasons I'm finding bing frustrating and antiquated.

 

[RyanJ]

I had four impressions on Google and got my first click. Made a massive mistake though. My contact form I had reused one of the fields again so when they entered number of bedrooms it said invalid email address

Bright side is I got a click and I've paused the campaign until the issue is fixed!

School boy error!

 

[billybob99]

Do you have any scripts to actually monitor conversion? You know about click fraud and bots etc.. that click to make you use up your budget quicker.

Number of clicks vs number of people who made an enquiry is where the gold is.

 

[RyanJ]

Do you have any scripts to actually monitor conversion? You know about click fraud and bots etc.. that click to make you use up your budget quicker.

Number of clicks vs number of people who made an enquiry is where the gold is.

At the moment it is the only way of people accessing my site and I have analytics installed.