Best place to advertise business online?

[iiisark]

I was wondering where is the best place for a small business to advertise online? I'm talking about advertising with highest possible ROI ( return on investment ). Please share your personal experience or useful resources about the subject. Here is one i found: http://www.slideshare.net/iisark/case-study-1monthadvertisingon6popularukwebsites
I have no idea how legitimate this research is but it is a interesting read.

 

[andrewcakebox]

Hey there, it really depends on the kind of business you're in and also where your would customers look for your products. Are you a service based business or are you selling a product. Are you a "brick and mortar business" or are you online only? Those are factors that would determine where you'd get the best bang for your buck.

I've got a few resources I can share with you, but I'm unable to post links currently so you can PM me anytime. Cheers

 

[Alan]

Interesting article, but I never heard of toppages and looking at it is doesn't seem to be very 'big'. The domain has been around since 2012, but doesn't seem to have any significant SEO authority, so you are right to suspect the article as a promotional article rather than genuine 'research'.

As andrewcakebox says, it all depends. You will need to test to see what works for your particular business.

 

[InternetMarketingPlatinum]

Sorry if this sounds patronising, it isn't meant to but you should advertise where your potential customers are. This is one of a underpinning principles of marketing.

 

[Alan]

but you should advertise where your potential customers are.

A truism.

An issue is that new small business are not always sure where their customers are, or importantly what will give the best conversion (ROI).

To make the point, I'm sure that a vast majority of small businesses potential customers are watching TV right now, but would a national TV advert be effective use of marketing budget for a small local business? Of course not.

 

[Maxwell83]

Whats your business? Yell works for a handyman, but not for an internet hosting company. The answer will vary from business to business aswell as a number of other factors.

 

[InternetMarketingPlatinum]

I was wondering where is the best place for a small business to advertise online? I'm talking about advertising with highest possible ROI ( return on investment ). Please share your personal experience or useful resources about the subject. Here is one i found: http://www.slideshare.net/iisark/case-study-1monthadvertisingon6popularukwebsites
I have no idea how legitimate this research is but it is a interesting read.

Just wondering why you've decided to share this on your own Slideshare account rather than linkin us to the original source?

 

[InternetMarketingPlatinum]

A truism.

An issue is that new small business are not always sure where their customers are, or importantly what will give the best conversion (ROI).

To make the point, I'm sure that a vast majority of small businesses potential customers are watching TV right now, but would a national TV advert be effective use of marketing budget for a small local business? Of course not.

You think I was pointing out the obvious but isn't it obvious that all businesses should do market research?

 

[Alan]

I agree.

p.s. you are 100% right, the OP just promoting a fake blog post to promote his directory

 

[JonV6]

Quickest and easiest way? AdWords by far. You need to know what you're doing (or hire someone that does) but if you do you can make real money fairly easily. Only problem is once you stop it all goes...

 

[J Howard]

If you have small business then you need a local advertisement. Do not spend your money on big kind of advertisement.

 

[uk_biz]

Depends on your business. For example, Man with a Van businesses can do really well on Gum tree.

If you could let us know the type of business you run

 

[Shirlyn]

To be honest websites, blogs and forums related to your niche can be effective to advertise. And if you are in need of quick results, then Google, the bing Adwords campaign is worth to spend money.