Beginners Guide to Google Ads?

[Bushman]

Can anyone suggest a beginners guide to Google Ads.

TIA

 

[Calvin Crane]

Jump in and expect to get there in the end. You will lose money (look at it as a cost of learning and business) There are some guides but also the interface changed quite recently and the screens may look different.

 

[Darren_Ssc]

I agree with Calvin, the best way is to just to start doing it. A lot of the guides I've seen could be described as slightly useful but I think it's so easy to get overwhelmed. It used to be so simple but now, wth constant 'improvements' it can be very confusing.

My tips would be start with a very small budget and promote something you already know will sell.

Constantly tweak your ads and landing page until you find a formula that works for you.

Don't increase your budget until you are either not losing money or making a small profit.

 

[Graham Tyers]

Here's one.

BEGINNERS GUIDE TO GOOGLE ADS

1) don't use smart campaigns
2) start off with exact matches only
3) Google will double your daily budget and fleece you
4) display campaigns can burn your bank balance and crash your website
5) their geolocation is rubbish
6) add negative keywords faster than you add positive ones

 

[UKSBD]

One thing to do before jumping in is learn how to set limits.

 

[estwig]

I've always found the, Ultimate Guide To Google Adwords by Perry Marshall, to be a good place to start. A lot of American sales bullshit, still very good.

 

[stuartm1962]

Have found it pretty straight forward. This guy from Google '[email protected]' set the campaigns up for us, we just supplied the keywords, geographical location, daily budget, visible hours for the ad. As mentioned, don't use smart campaigns.

For the first month, you will need to check it each day and remove any search phrases that you consider to be not relevant. Other than that, it is pretty simple.

 

[Bushman]

Thanks for the replies

 

[cardiffseoagency]

Download keywords anywhere. This tool will help you figure out the CPC and Competition

 

[itsnathanhere]

I agree with the advice in this thread. One tip I wish someone had given me at the very beginning is that getting more clicks isn't always a good thing. If, for example, you sell archery bows, you'd be making a massive mistake by bidding on "bows" as a keyword (unless you include some carefully crafted negative keywords). For some reason, no matter what your ad copy says, you'd still have people looking for gift-wrapping bows and clicking on your link, costing you money.

This in turn would make your quality score go down, and google would begin charging you more per click. And on that note, make sure you have several landing pages for each group of keywords. You'd want all searches for "crossbows" to lead to a very specific page about crossbows so that google sees it as relevant and boosts your quality score.

My mistake when I began was sending all traffic to my homepage. This is a terribly expensive mistake to make!

 

[Darren_Ssc]

My mistake when I began was sending all traffic to my homepage. This is a terribly expensive mistake to make!

I think Waymo has been entirely financed by people doing this?

 

[itsnathanhere]

I think Waymo has been entirely financed by people doing this?

Think I'll qualify for a discount one day?