BEER BEER

[OpenStar]

Hi All of You


As we know it is time for beer revolution in all the world from USA to Japan.

The most busy kraft country in Europ now is Poland. Since 2008 they have open many small brewerry and they do so much experiments with beers that you will need weeks to try all of thease beers. Production in Poland is much more cheap and they have quite big transport fleet.


The idea is to bring kraft beer from Poland to UK.



First question is !!!!


What kind of business should I open ?


I will be wery greatful for all tips


If you can add some links to Idea, tips, law and all You know.




THANKS

 

[ADW]

Unfortunately, you will be jumping into a saturated market as there are endless additions to the brewing market that have been popping up over the last few years. Craft beers and spirits have been hugely popular which has encouraged every man and his got to have a go. You are going to need to find an angle to make an impact or some incredible tasting booze.

 

[OpenStar]

Thanks for comment ADW
I believe i found a place where I can sell my amazing product (and it is much better what we have on British market at this moment if we talking about flavor and quality).

I am looking for a help whit opening company. I am not familiar whith law and I dont know which way I should go whith all papers job.

 

[Scalloway]

UK government advice on importing alcohol.

https://www.gov.uk/guidance/import-alcohol-into-the-uk

 

[The Byre]

Why just Poland? Why not the Czech Republic or Germany?

As an importer, you will have to pay the full beer tax, whereas a UK based craft beer maker pays only half the regular beer tax - that is why there are so many of them! That means that you are fighting with one hand tied behind your back!

I do not agree that Brits can't make craft beers - try Black Isle Lager - every bit as good as a traditional Czech Pils made by a small brewery.

I do however agree that MOST British craft beers are pants. They often take short-cuts like adding sugar, using hop-oil or hop-pellets and malt extracts.

 

[ADW]

If it is that good and you have production worked out, set up a small brewery in the UK. Overcomes what Byre mentions and you have a bolt hole to grow from. Finest Polish beer brewed in the UK. Someone who used to work for me is now in the process of opening a second brewery as part of a Pub and producing quality beers. Plenty of well thought of options here already so yours does really need to be up there on taste.

How established is your brand and how much production do you currently have?

 

[Chris Ashdown]

Are the users tastes the same in the UK and Poland

In the UK during the 50's and 60;s the typical UK bear was slops from many small local brewers, this was taken over by kegs like Red Barrel as a standard traditional beer but still rubbish but consistent and a few other area's like Newcastle and Scotland where the local brews were good

It got so bad that many people changed to Larger and this stayed the same with just a few traditional local brews in slight competition especially amongst the 18-30 year olds

Over the last 20 odd years the traditional micro brewery bear has made significant growth and I would guess Larger sales must have decreased significantly

 

[webgeek]

Given the massive Polish community in the UK, an 'authentic' beer that makes people feel like they're getting the best home ever had to offer, should do incredibly well. Given how well a number of the specialist grocers do, there's a lot of brand loyalty to these tastes of home.

 

[Noah]

They often take short-cuts like adding sugar, using hop-oil or hop-pellets and malt extracts.

While there are a lot of incompetent brewers out there, adding sugar is not necessarily a short-cut (e.g. invert sugars a legitimate adjunct), and nothing wrong with hop pellets (hop oil can be compromised). Using malt extract seems fairly stupid, and I would surprised to see it in any commercial-sized brewery; probably limited to the I-like-homebrew-so-now-I-run-a-brewery bathroom breweries. Anyway, if you can't tell the difference in the end product, the raw ingredients are largley irrelevant.

 

[OpenStar]

Why just Poland? Why not the Czech Republic or Germany?

As an importer, you will have to pay the full beer tax, whereas a UK based craft beer maker pays only half the regular beer tax - that is why there are so many of them! That means that you are fighting with one hand tied behind your back!

I do not agree that Brits can't make craft beers - try Black Isle Lager - every bit as good as a traditional Czech Pils made by a small brewery.

I do however agree that MOST British craft beers are pants. They often take short-cuts like adding sugar, using hop-oil or hop-pellets and malt extracts.

Thankd The BYRE

Just Poland because it is not just one thing which I would like to export from this country.

I didn't say they can't and Yes They can !!
I love british wheat beers.
Czech pils which is exported into europe is very poor quality and taste like urine. It is more like german beer. If you want to try Czech beer you need to visit Czech. They have a hundreds of beer just you cant get them in London.



Do you know what kind company will be most suitability to import beer from poland ?

P.S.S.
Do you know when I can buy Black Isle Lager in London ? My best british beer like now is Bevertown 8Ball Rye Ipa.

 

[OpenStar]

If it is that good and you have production worked out, set up a small brewery in the UK. Overcomes what Byre mentions and you have a bolt hole to grow from. Finest Polish beer brewed in the UK. Someone who used to work for me is now in the process of opening a second brewery as part of a Pub and producing quality beers. Plenty of well thought of options here already so yours does really need to be up there on taste.

How established is your brand and how much production do you currently have?

ADW


I am not producer. I would just import beer (but there is future plan for opening brewery).
In Poland when you talking about craft beer brand you talking about whole brewery not just single product. The craft beer is still on "opening fields" you need to put in a lot founds to build mark and teach peopel about base like inkredients , how to serw and etc.

 

[OpenStar]

Are the users tastes the same in the UK and Poland

In the UK during the 50's and 60;s the typical UK bear was slops from many small local brewers, this was taken over by kegs like Red Barrel as a standard traditional beer but still rubbish but consistent and a few other area's like Newcastle and Scotland where the local brews were good

It got so bad that many people changed to Larger and this stayed the same with just a few traditional local brews in slight competition especially amongst the 18-30 year olds

Over the last 20 odd years the traditional micro brewery bear has made significant growth and I would guess Larger sales must have decreased significantly

Hi Chris

Similar if we talking about IBU.
They love wheat beer.
They start appreciate IPA APA.


Still. many of people drink light lager, standard lager (like Zywiec, tyskie Lech) Which defacto are like german massiwe product beer. (they made those beer from german hops yeast etc. - just water is from Poland)

 

[pablodiablo74]

This thread has been so informative and has made me very thirsty! Cheers!

 

[Chris Ashdown]

Maybe a visit to Boston in Lincolnshire where 10% of population are Polish would give you a good insight into what they drink and what's available there seems a fantastic place to do your marketing in such a relatively small town

 

[patientlady]

Hi Openstar
Having worked within the on trade for many years, may I say that importing the beer is probably the easiest part of the equation.
The hardest problem you will have is your route to market. How will you store and deliver the beer to your customers, will they be just local or national?
I assume it will be bottled or canned rather than kegged? Will labelling be in English (it will need to be)?
Will the brand be known to the Polish community (this would help).
Have you worked out the profit margin for a minimum case drop, if you are delivering locally?
If locally are there enough potential customers, I fear not?
I believe that you will need assistance from drinks wholesalers for despatch if national and not only will that not be easy, for many reasons, but there will be no profit at all for you.
Please look into this fully before you commit to your first delivery. Its one thing brewing locally for a local market but another for import for a relatively small unknown one.
Many of the large brewers have licensed a 'craft beer offering' to prop up there current portfolios only to drop them within months, and they have x quillion to chuck at it.
All I am saying is please do your homework, and have an excellent business plan. This unfortunately could just be a low margin/loss making lifestyle business...
good luck p/l

 

[Sorodo]

There is plenty of scope for craft ale in the UK. I was previously involved in branding and marketing of a Welsh micro brewery who have now expanded to the opening of their first branded pub (soon to be a chain). We helped them seek finance to grow and implement the marketing required. Supermarkets have shown interest in taking a wider range from them. As it is still a growing sector in the UK your niche offering could go down very well good luck