Ballpark cost for a press release?

[emsyj]

Any idea how much a press release should cost (to prepare and circulate?)

I have just set up a web shop selling wedding dresses. I am opening a home-based studio in November

I am on top of SEO and online optimization stuff (as husband is technical director of a digital marketing company!) but I need to let people know that I exist and am thinking I could do with a press release. Any ideas how much it would cost to get one done? Would the same person also target it and send it out to e.g. bridal magazines?? The stuff I’m selling is quite niche-y so I have hope they may be interested.

I am being featured on a very prominent blog soon, and there are links to my site being put on a new retailers’ page on one of my suppliers’ sites, but I could do with raising awareness. I am getting maybe one enquiry every two days.

Any help gratefully received.

 

[Findermonkey]

Phone around your local PR people, you'll find them if you google them. If you have a newspaper in mind, ask them if they have any connections to that paper that they could exploit to get you in.

We use a lady based in Harrogate. She charges us £250 per month for two press releases and she writes and distributes them. Last month we were in Yorkshire Evening Post and Lancashire Evening Post.

Make sure you phone lots though prices can vary from £100 to £1000+ per press release.

hope this helps and good luck

 

[twenty1ten]

It is all about connections and developing relationships...

Most publications are far more responsive if you are advertising with them or would consider advertising with them.

We manage the PR for a small Commercial Interior design company who have retained our services for marketing and pr, and have for the past 3 months been cultivating contacts and are gradually now getting some national coverage for them in the trade press - it wont however happen overnight and we would never promise anything different. We would charge somewhere in the region of £350.00 to £400.00 for a one-off Press Release, that includes research, building distribution list, relationship building with feature editors, then writing, and distributing. Subsequent releases would be at £200.00 each.

Local press is simple, as long as you are a good news story they will be pleased to use the content as a space filler (especially if it is well written as it saves them some work).

I hope this helps, if it something you would like to speak more about then PM me.

Regards
JON

 

[Rebecca May]

Getting a professionally written press release costs around £250 (500 words). Getting it distributed varies as it depends if you want local distribution or national press, and if it's a one off or multiple releases over a year. If you see a company with good coverage where you want to appear, check the links on their website to see if you can find out the company they use. Best to go with a PR agency with proven contacts with the wedding/events publications.

 

[Wordfruit]

You could also distribute the release yourself.

Editors might need to contact you anyway, and it wouldn't take you a lot of extra time to call editors and pitch the release.

Here's a rundown of how you can do it:

1. Write the release -- or have it written.

2. List the magazines you would like to be published in.

3. Call the switchboard at the magazines and ask them what day they go to press. Or get this info from their

4. Work out a short pitch, based on the release -- something you can tell editors on the phone.

5. Phone editors a couple of days after they've gone to press (to pitch for the next issue), pitch them the story and ask them if you can send the press release on.

6. Send the release to them.

7. They might want further info, either over the phone or on email.

For web based mags, the timing usually isn't as crucial.


Richard Clunan
Wordfruit Copywriters

 

[mittray]

Any idea how much a press release should cost (to prepare and circulate?)

I have just set up a web shop selling wedding dresses. I am opening a home-based studio in November

I am on top of SEO and online optimization stuff (as husband is technical director of a digital marketing company!) but I need to let people know that I exist and am thinking I could do with a press release. Any ideas how much it would cost to get one done? Would the same person also target it and send it out to e.g. bridal magazines?? The stuff I'm selling is quite niche-y so I have hope they may be interested.

I am being featured on a very prominent blog soon, and there are links to my site being put on a new retailers' page on one of my suppliers' sites, but I could do with raising awareness. I am getting maybe one enquiry every two days.

Any help gratefully received.

Hi,

If you need one written I can do it for you. I am a copywriter and I have written press releases. I can contact bridal magazines and find out if they will be interested in reading it and send it out to them. We can also publish it online, through services like PRlog, Newswire, PRweb, etc. The advantage of online press releases is that news about your service can spread very quickly and this could get published both online and in print magazines.

Please let me know if you are interested.

Thank you
Mitt

 

[emsyj]

Thanks for all the replies, that is helpful. I have found someone who can do the press release for a very reasonable price and she has contacts at a couple of big bridal publications and lots of experience in the industry so I plan to use her to both do the release and distribute it.

I think it would probably be quite hard to cold call a bridal magazine, but there might be a chance of success if someone that they know well calls up and tells them about my new business. This lady used to work on one of the biggest bridal mags so she seems to have good connections that might work well for me.

thanks all

 

[sitandstay]

Drop me a PM and I will pass on the details of the lady that did mine She is also a member on here.