bad seo?
- Thread starter Rustyhands
- Start date
If your site has the same info as big sites then are you saying you run a cookie cutter website?
have you got the same backlinks as the big sites?
have you got the same marketing budget as the big sites?
Have you got the same range of paid advertising as the big sites?
The answers might be in the above.
have you got the same backlinks as the big sites?
have you got the same marketing budget as the big sites?
Have you got the same range of paid advertising as the big sites?
The answers might be in the above.
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Hi Rusty,
Just took a quick look through the code of your homepage - got a few suggestions that may help.
Firstly I took a look at your page title:
"Elecsmart Electrical Contractors Pty Ltd » Melbourne Electrical and Data Contractors,Melbourne Electrician,Melbourne Electricians, Melbourne Electrical Contractors,Melbourne Residential Installations,Melbourne Commercial Installations,Melbourne Industrial Installations,Melbourne"
The title is pretty long - most of that isn't going to show in the search engine results. Remember also that the page title is meant to entice traffic - a list of keywords (most of which won't show) probably won't get you very far.
So let's see how we can cut the page title down.
You don't need to repeat the keywords in the title, just once should be suffice (2 times if you insist). Having the same keyword repeated 8 times (Melbourne
)doesn't have any SEO benefit, and will only take up valuable real estate on the results page.
I'd probably go with something like this:
"Melbourne Electricians | Data and Electrical Contractors | Residential Commercial and Industrial Installations"
You can give a more detailed explanation of your services in the description tag - write this for the readers and include only your most important keywords.
Secondly, do what RedEvo suggested, use anchor text in your signature. Try using text that's similar what you use in your title + description tags - Ie:
<anchor = your site> Melbourne Electricians </anchor>
or
<anchor = your site> Melbourne Data and Electrical Contractors </anchor>
Finally, you may wish to include a few anchor links in the footer of each page of your site, using the same text you use in your UKBF signatures.
Hope that helps,
- Mike.
Just took a quick look through the code of your homepage - got a few suggestions that may help.
Firstly I took a look at your page title:
"Elecsmart Electrical Contractors Pty Ltd » Melbourne Electrical and Data Contractors,Melbourne Electrician,Melbourne Electricians, Melbourne Electrical Contractors,Melbourne Residential Installations,Melbourne Commercial Installations,Melbourne Industrial Installations,Melbourne"
The title is pretty long - most of that isn't going to show in the search engine results. Remember also that the page title is meant to entice traffic - a list of keywords (most of which won't show) probably won't get you very far.
So let's see how we can cut the page title down.
You don't need to repeat the keywords in the title, just once should be suffice (2 times if you insist). Having the same keyword repeated 8 times (Melbourne
)doesn't have any SEO benefit, and will only take up valuable real estate on the results page.I'd probably go with something like this:
"Melbourne Electricians | Data and Electrical Contractors | Residential Commercial and Industrial Installations"
You can give a more detailed explanation of your services in the description tag - write this for the readers and include only your most important keywords.
Secondly, do what RedEvo suggested, use anchor text in your signature. Try using text that's similar what you use in your title + description tags - Ie:
<anchor = your site> Melbourne Electricians </anchor>
or
<anchor = your site> Melbourne Data and Electrical Contractors </anchor>
Finally, you may wish to include a few anchor links in the footer of each page of your site, using the same text you use in your UKBF signatures.
Hope that helps,
- Mike.
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0
Hi Rusty,
Just took a quick look through the code of your homepage - got a few suggestions that may help.
Firstly I took a look at your page title:
"Elecsmart Electrical Contractors Pty Ltd » Melbourne Electrical and Data Contractors,Melbourne Electrician,Melbourne Electricians, Melbourne Electrical Contractors,Melbourne Residential Installations,Melbourne Commercial Installations,Melbourne Industrial Installations,Melbourne"
The title is pretty long - most of that isn't going to show in the search engine results. Remember also that the page title is meant to entice traffic - a list of keywords (most of which won't show) probably won't get you very far.
So let's see how we can cut the page title down.
You don't need to repeat the keywords in the title, just once should be suffice (2 times if you insist). Having the same keyword repeated 8 times (Melbourne
I'd probably go with something like this:
"Melbourne Electricians | Data and Electrical Contractors | Residential Commercial and Industrial Installations"
You can give a more detailed explanation of your services in the description tag - write this for the readers and include only your most important keywords.
Secondly, do what RedEvo suggested, use anchor text in your signature. Try using text that's similar what you use in your title + description tags - Ie:
<anchor = your site> Melbourne Electricians </anchor>
or
<anchor = your site> Melbourne Data and Electrical Contractors </anchor>
Finally, you may wish to include a few anchor links in the footer of each page of your site, using the same text you use in your UKBF signatures.
Hope that helps,
- Mike.
A fantastic example of designing for users and not search engines. The end result = good SEO practice and good usability.
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IF i search on http://www.google.co.uk/search?hl=e...&rlz=1R2ADBR_en-GB&aq=f&aqi=&aql=&oq=&gs_rfai=
There is no listing under your domain. That means it is not a trusted site.
Check now http://www.google.co.uk/search?hl=en&rlz=1R2ADBR_en-GB&q=amazon.co.uk&aq=f&aqi=g10&aql=&oq=&gs_rfai=
Amazon is a trusted site.
Getting a good position in the search engines will take time and hard work.
There is no listing under your domain. That means it is not a trusted site.
Check now http://www.google.co.uk/search?hl=en&rlz=1R2ADBR_en-GB&q=amazon.co.uk&aq=f&aqi=g10&aql=&oq=&gs_rfai=
Amazon is a trusted site.
Getting a good position in the search engines will take time and hard work.
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There are lots of tools available to help you optimise you site for search, some better than others. To be honest I would suggest that you hire a good SEO. SEO is not rocket science but it takes time and dedication. Hire someone to spend a couple of hours a month working on this and you'll see quick and progressive improvements. It'll also free you up to spend more time on your core business.
If you're determined to do your own SEO then you could do worse than using this this simple tool. This is only a basic tool but it'll certainly point you in the right direction.
Finally (and most importantly), make sure that everything you do on your site will have a positive effect on your users. Make content, links, images.... everything useful and relevant.
Active link to members own site removed by moderator.
If you're determined to do your own SEO then you could do worse than using this this simple tool. This is only a basic tool but it'll certainly point you in the right direction.
Finally (and most importantly), make sure that everything you do on your site will have a positive effect on your users. Make content, links, images.... everything useful and relevant.
Active link to members own site removed by moderator.
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If you start with a well optimised site I think you could see progress with that little involvement. Obviously there are a lot of other factors such as the size of the site, quality/volume of existing backlinks, state of the content, state of the code, state of the information architecture, any social media activity....
I could probably have made the point a little better by saying that even small changes can make a big difference and if you constantly (even if budget dictates slowly), optimise then you will see positive results.
Also I think that a little professional help can make a huge difference and is better than none at all. I often see business people spending lots of time trying to make their websites perform better and I can't help wondering if that time could be better spent actually running their business.
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C
chrislyons
Hi
Like mentioned earlier you need to get on board with SEO specialist, but before you do contact them I would first of all go back to basics and fix the site before hand saves both of you time and money.
The debate is do we build a site for google or the consumer, well without google you will have no consumer or very little.
So I would always build a site with google in mind.
Putting google in mind is by far the easiest route for me, and when you do that you have to take yourself away from your business and think like the search bots/spiders at google.
Keep in mind that all google is, is a middleman between you and the consumer, and all google has to go off is the two to three keywords us lazy searchers want to write in the search box.
So when someone writes "Electrical Contractors in Melbourne" into the search bar google has a split second to see if your page is relevant to that person searching. And all google in the first instance is going off whats in your source code. and looking at it I would if I was google be reluctant to palce your page near the top.
Why?
Look at this as constructive critiscism, and this is my personal opinion some other web designers seo's specialist may disagree, but I am giving what I know and work by.
Starting at the top like someone else has mentioned your title
<title>Elecsmart Electrical Contractors Pty Ltd » Melbourne Electrical and Data Contractors,Melbourne Electrician,Melbourne Electricians, Melbourne Electrical Contractors,Melbourne Residential Installations,Melbourne Commercial Installations,Melbourne Industrial Installations,Melbourne</title>
This is not helping whatsoever, you would probably find your page comes higher if someone writes Melbourne into the search bar.
But with this its far to long for a title these should be in your meta keywords not your title.
As for the description
<metaname="description" content="Elecsmart have provided specialist electrical solutions to commercial and Industrial sectors throughout Melbourne for the past ten years. Our team of" />
Again use this with words that people may use to find you.
"Elecsmart the Melbourne electrical contractor....etc etc" so now if you change your title and description google has already acknowledged you are a electrical contractor in Melbourne without scanning all of your page, so now your relevance with google and the searcher is much higher.
I would also look at your header tags h1, h2, h3 a personal pet hate of mine is images in h1 with no text, you need to put text in your alt"" line as its a clickable link to your home page, again I would sneak search terms in here too, it wont harm, ie alt"Clickable link to Elecsmart the melbourne electrical contractor" again adding more relevance.
If it was me I would use your logo image in .logo and use your h1 and h2 tags to get the text in...something like
<div class="logo">
<a href=""><img class="logo" src="" alt="Clickable link to Elecsmart the melbourne electical contractors home page" /></a>
<h1>Elecsmart</h1>
<h2>electrical contractors, the smart choice</h2>
</div>
and style these accordingly with orange and blue classes.
again electrical contractors would of been mentioned in text format that google can read. Google cant read the text off any image
And you said you are indexing your site
<a href="#">Contacts Us</a>
Why are you indexing your site with nogo links especially to important pages. This will not help.
Like I mentioned to save you time and money you would be better going to an SEO comapny with the basic things done then it gives you all a good fair crack of the whip. And it gives the SEO specialist the chance to work on the more in depth things that come with getting your page to where it should be.
Hope this helps and can I reitterate that this is my knowledge and I am not a SEO specialist.
Like mentioned earlier you need to get on board with SEO specialist, but before you do contact them I would first of all go back to basics and fix the site before hand saves both of you time and money.
The debate is do we build a site for google or the consumer, well without google you will have no consumer or very little.
So I would always build a site with google in mind.
Putting google in mind is by far the easiest route for me, and when you do that you have to take yourself away from your business and think like the search bots/spiders at google.
Keep in mind that all google is, is a middleman between you and the consumer, and all google has to go off is the two to three keywords us lazy searchers want to write in the search box.
So when someone writes "Electrical Contractors in Melbourne" into the search bar google has a split second to see if your page is relevant to that person searching. And all google in the first instance is going off whats in your source code. and looking at it I would if I was google be reluctant to palce your page near the top.
Why?
Look at this as constructive critiscism, and this is my personal opinion some other web designers seo's specialist may disagree, but I am giving what I know and work by.
Starting at the top like someone else has mentioned your title
<title>Elecsmart Electrical Contractors Pty Ltd » Melbourne Electrical and Data Contractors,Melbourne Electrician,Melbourne Electricians, Melbourne Electrical Contractors,Melbourne Residential Installations,Melbourne Commercial Installations,Melbourne Industrial Installations,Melbourne</title>
This is not helping whatsoever, you would probably find your page comes higher if someone writes Melbourne into the search bar.
But with this its far to long for a title these should be in your meta keywords not your title.
As for the description
<metaname="description" content="Elecsmart have provided specialist electrical solutions to commercial and Industrial sectors throughout Melbourne for the past ten years. Our team of" />
Again use this with words that people may use to find you.
"Elecsmart the Melbourne electrical contractor....etc etc" so now if you change your title and description google has already acknowledged you are a electrical contractor in Melbourne without scanning all of your page, so now your relevance with google and the searcher is much higher.
I would also look at your header tags h1, h2, h3 a personal pet hate of mine is images in h1 with no text, you need to put text in your alt"" line as its a clickable link to your home page, again I would sneak search terms in here too, it wont harm, ie alt"Clickable link to Elecsmart the melbourne electrical contractor" again adding more relevance.
If it was me I would use your logo image in .logo and use your h1 and h2 tags to get the text in...something like
<div class="logo">
<a href=""><img class="logo" src="" alt="Clickable link to Elecsmart the melbourne electical contractors home page" /></a>
<h1>Elecsmart</h1>
<h2>electrical contractors, the smart choice</h2>
</div>
and style these accordingly with orange and blue classes.
again electrical contractors would of been mentioned in text format that google can read. Google cant read the text off any image
And you said you are indexing your site
<a href="#">Contacts Us</a>
Why are you indexing your site with nogo links especially to important pages. This will not help.
Like I mentioned to save you time and money you would be better going to an SEO comapny with the basic things done then it gives you all a good fair crack of the whip. And it gives the SEO specialist the chance to work on the more in depth things that come with getting your page to where it should be.
Hope this helps and can I reitterate that this is my knowledge and I am not a SEO specialist.
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This guy knows what he is talking about. I have seen his answers on a few questions now.
He has a better way of showing his knowledge than I do. I have learned a thing of two from this guy tonight and I don't mean about SEO.
He gives you the information you need and walks away. It's upto you to take it or leave it.
Cheers OWG, I am going to thank you for your post, but I would like you to know why I am thanking you.
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0
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