B2C Calling does it work what are the average results

[MBPH]

Hi,

I've mainly marketed at B2B clients with good success, however I'm wanting to try cold calling B2C prospects as I want to try and break in to the private market as better cash flow etc.

I know it depends on the product (in this instance service plans, servicing and general maintenance work) but I'm seeking advise as to whether this would be worth it? If so say a telemarketer does 8 hours a day realistically what would be the average bookings/appointments made?

I will also be giving away a free guide to home-owner grants and carbon monoxide awareness to people who want the free guides, this way I thought it was a good idea in building a email data list.

Thanks for reading.

Michael Birds

 

[bsummers]

Hi Michael,

Cold calling is definitely a good way of setting an appointment. We have worked with B2C campaigns before and it has worked well. If you have a list, we might be able to help you. PM me.

 

[MBPH]

Yes I do have data, but it is a few months old.