Avoid Common Mistakes in your E-Commerce Business

brokenglass express

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Sep 25, 2014
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1. Not Keeping up Appearances

No matter how tempting your products are, shoppers won’t continue on a site that’s unattractive or outdated. Maintain your site up to date and welcoming for motivation, observe what your closest competitors and the big names are doing to make their sites professional and attractive. And, obviously, be confident your products are being portrayed in their very best light don’t skimp on photography and offer lots of views as well as the capability to zoom in on extraordinary details.

2. Poor Page Design

Today, it’s simpler than ever to build a site that’s easy to navigate, or find a web developer to help you. Reduce the need for using the back button, and consider code that means fewer clicks for customers to reach checkout. Along with consider, your product pages must present the information your shoppers seek with copy that detailed but easy to follow. Asking a family member, trust friend or business colleague to review your design can result in helpful feedback that can develop your site’s look and functionality.

3. Slow Loading Pages

Graphics can increase your website’s look, but do not let them conciliation its speed. Keep in mind that what looks tremendous on your screen during the design phase is not affect by modem speed stay away from big images on your home page particularly, because your potential customers may not stay about long enough to find out what comes next.

4. Shopping Hurdles

Don’t set up hurdles that customers will have to jump in order to shop, or even browse. Early in the e-commerce game, some big names insist on visitors create an account just to put items in a shopping cart. Consider letting shoppers select to check out as a guest then give genuine reasons why registering as a shopper may have benefits.

5. Not supporting your Customers

The first step, certainly is laying out your policies returns, payment, shipping and handling upfront where they’re simple for shoppers to find. However provide options for customers to join with you, too. Characteristic such as feedback widgets and phone numbers will create your shoppers feel better regarding the overall shopping experience.

6. Not Being a Trustworthy Site

You know you’re truthful but that does not mean shoppers will see that. Emphasize customer testimonials and offer up the history of your company. Put in writing that you won’t sell or share their information and make good on it.

7. Ignoring Social Media

Nowadays, you can’t afford not to execute a suitable social media strategy. Doing so helps create brand awareness and builds a community that has been proving to be loyal to e-commerce sites. Social Media allows customers to relate with you in ways that are convenient to them, and good buzz on Facebook, Twitter, Pinterest and other sites can help produce future sales for you too.
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mixtureofmarket

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Jul 22, 2014
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Nice post here! It is good for businessmen to be reminded of this mistakes as we often tend to forget it because we're so busy in concentrating on how to increase our business sales. I would also like to add that, in promoting our business, we should never sound pushy or salesly. A good way to promote our products in our business is to provide our customers the 'solution' to our problem. The customers will be able to see our product as a solution to their problem and they will buy it no matter what, rather than seeing our product as a marketable product.
 
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Yes, remember that during designing the e-commerce website,your site should be as user friendly as possible so that visitors find it persuasive, attractive and strike a chord with it on the first attempt itself. In order to ensure a smooth navigation, repeatedly test the landing pages, button placement and content. All the data in the website should be appropriately indexed so that the users don’t lose their way while surfing.
 
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JodieVeeqo

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Oct 13, 2014
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A great post with some solid advice here. There's no excuse to fall victim to 1 and 2 with the kind of sites available today; even the least competent web-designer can create a simple yet sophisticated website with something like Magento or Squarespace.
 
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northeast

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Sep 3, 2008
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I find one of the biggest turn-offs is poor content & spelling errors etc but as a journalist turned content writer/editor I guess I'm likely to say that.)
If i start to read a product description and it says...(eg) Brilliant for clean keeping your carpet and 'unexpensive' then I immediately click off the page.
 
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branddesignexperts

Also if your e-commerce site don't have any encouraging reviews the buyer might be having some dilemma. Ask your buyer for reviews.

Many e-commerce portals have got the issues of duplicate pages and wrong landing that won't help the business
 
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CodePaper

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Jan 5, 2014
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It’s out of question that usability of the website can increase sales and attract attention of customers. The level of eCommerce sales mostly depends on its functionality and design. Nowadays eCommerce presence doesn’t mean you won the «competition». It’s just half a way. Obviously your website must be "user friendly" for customers because of the mobile progress clients are used to shop on the go.
 
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branddesignexperts

It’s out of question that usability of the website can increase sales and attract attention of customers. The level of eCommerce sales mostly depends on its functionality and design. Nowadays eCommerce presence doesn’t mean you won the «competition». It’s just half a way. Obviously your website must be "user friendly" for customers because of the mobile progress clients are used to shop on the go.
Its has been long graved that an ecommerce portal is a guarantee of business. You need to put an extra effort for the sale from the ecommerce website.
 
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JamesMcG25

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Oct 22, 2014
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Another pitfall for ecommerce sites is transportation. How do you go about sending your goods? Using Royal Mail can be troublesome & if you have a low profit margin you could easily be losing money if you cannot claim for losses through tracking. Couriers can be a better option and from £2.78 you can have the bargain bucket option all the way through to Fedex.
 
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