Associative TRUST

[Elgwo]

Hi,

Im setting up an Ecommerce/ door to door leaflet business and one of the key challenges i think we will face is instilling trust in our conusmers.

As a result i think one good cheap way of combating this is to associate ourselves with as many reputable (and related names) as possible.

My first choice is going to be the companies house logo seeing as though i am registered with them. I know it doesnt mean much in reality, but i believe it will give an appearance of legitimacy.

So Im wondering, do you know any free/cheap reputable names in this field that i can use to associate myself with?

 

[andygambles]

If you are targeting consumers then the Companies House logo is going to be pointless.

What are the door to door leaflets going to promote and what are you selling on the websites?

 

[Elgwo]

We will be selling leaflet distribution to companies so ringing local companies and giving them distribution deals.

So it is companies like local hairdressers restaurants etc that we need to appear trustworthy to.

 

[fisicx]

So it is companies like local hairdressers restaurants etc that we need to appear trustworthy to.

It's not trust, it's convincing them that you can do a better deal than their existing distributors that you need.

Adding a logo to your flyer means nothing.

 

[Elgwo]

Well alot of the companies we target wont have existing distributors.
We ring them offering an economic leaflet campaign.
So we have to at least be able to show we are legit, and thats even if they like our deals.

 

[Elgwo]

And its to our website not our flyer.

 

[Billmccallum]

© Crown Copyright 2012


The material featured on this site is subject to Crown copyright protection unless otherwise indicated. The Crown copyright protected material (other than the Royal Arms and departmental or agency logos) may be reproduced free of charge in any format or medium provided it is reproduced accurately and not used in a misleading context. Where any of the Crown copyright items on this site are being republished or copied to others, the source of the material must be identified and the copyright status acknowledged.
The permission to reproduce Crown protected material does not extend to any material on this site which is identified as being the copyright of a third party. Authorisation to reproduce such material must be obtained from the copyright holders concerned.
Companies House encourages users to establish hypertext links to this site. If you want to link to us please feel free but, we would prefer it if you linked to our home page. That way if we have to move information around, your link will stay intact. Further information on Crown copyright policy and licensing arrangements.

http://www.companieshouse.gov.uk/legal/crown.shtml

 

[fisicx]

And its to our website not our flyer.

So if the logos are on your website, how is this going to help when you are calling Mandy the hairdresser? It's your sales patter that will convince her not a logo on a website.

 

[DavidAshdown]

Its the chicken and egg scenario. You need to get your first clients but you need to prove you are trustworthy. The simple answer is you can't I'm afraid. You need to nail down your first client, maybe offer them a lightening deal then do a great job and ask them to give you a testimonial.

You can then tell your next 'potential' client that they can always phone your previous one for a reference and so on and so on.

Word of mouth and good reputation is all that counts, logo's do not, unless of course you are Richard Branson but even he had to start somewhere.

 

[Elgwo]

I wish i had explained why in detail first so the thread wouldnt be me just trying to justify that this will help.

The website will be our business card to potential customers.
The sales patter will hopefully get them to look at the site but id be surprised if i could close them without them even checking our site.

This was the advice of my business consultant to garter trust via associated companies, which i agree with.

BTW i believe its a factor that may only help the decision making process of the customer by say 10%, but every little helps!

 

[Elgwo]

Im not sure what the crown copyright post was about....

 

[Billmccallum]

Im not sure what the crown copyright post was about....

first post mentioned using companies house logo, crown copyright info came from companies house web site, the important line being

"may be reproduced free of charge in any format or medium provided it is reproduced accurately and not used in a misleading context"

hope that clears it up for you.

 

[Elgwo]

ok thanks...

Its useful if i wasnt sure if i could use it or not but as im a member I believe i can tell people that if i want.

Advertising my companies house membership is similar to a company saying "we have good deals". Its kind of a known and expected thing but when you hear it it subconsciously makes u more receptive to them. IMO

 

[Billmccallum]

ok thanks...

Its useful if i wasnt sure if i could use it or not but as im a member I believe i can tell people that if i want.

Advertising my companies house membership is similar to a company saying "we have good deals". Its kind of a known and expected thing but when you hear it it subconsciously makes u more receptive to them. IMO

You don't have companies house membership!!!!!! it's simply the place to register a limited company, having the logo on your web site will mean nothing in terms of saying anything about your company.

The only possible way you could use it would be to say "Registered at Companies House", almost everything else would be a breach of the terms of use, unless you provide goods or services to them, which I assume you don't.

 

[Elgwo]

If i use their logo how is that a breach of terms lol.

I paid them to be registered and so i can advertise that im registered with them via their logo.
Its an abbreviation.

 

[fisicx]

IT MEANS NOTHING.

Adding the logo will do nothing for your reputation. It';s going to be on your website not on the flyers and not part of your sales pitch. It they go to your website it means they are already interested so you don't need the logo.

But you seem determined to use the logo anyway so why are you even asking the question?

 

[Elgwo]

sigh...

Im not asking a question.
Im asking for useful logos that i could associate legally with that would give my business respect.

 

[DavidAshdown]

sigh...

Im not asking a question.
Im asking for useful logos that i could associate legally with that would give my business respect.

What respect do you think using companies house logo will give you ?

The answer is 'none'.

If anything, it will confuse people.

 

[Elgwo]

1.
If saying im registered with companies house confuses my customers than im not sure i would want them customers...

2.

Being registered with companies house is SUBconsciously more respectable.

Would you choose Bob the Builder or

Bob the Builder Ltd?

Anyway id prefer if people stopped posting just to tell me this idea is wrong when ive spoke to many business consultants who agree with me.

 

[fisicx]

Then go ask the business consultants who they reccomend because obviously everybody on this forum is wrong.

The chap fixing our chimneys isn't a Ltd, he's just Dave. He has no logos anywhere unless you include 'ford' on the back of his van.

 

[Elgwo]

Well i wouldve liked to see Dave give you a coldcall and get you to agree to employing him....

I dont think he would be very succesful

 

[Billmccallum]

Anyway id prefer if people stopped posting just to tell me this idea is wrong


when ive spoke to many business consultants who agree with me.

Two points.

You started the thread, so why so negative when so many people tell you its the wrong way to go?

If you have business consultants (even poor one's to give you such bad advice) why did you need to ask in the first place???????

 

[DavidAshdown]

1.
If saying im registered with companies house confuses my customers than im not sure i would want them customers...

2.

Being registered with companies house is SUBconsciously more respectable.

Would you choose Bob the Builder or

Bob the Builder Ltd?

Anyway id prefer if people stopped posting just to tell me this idea is wrong when ive spoke to many business consultants who agree with me.

So you want to ask for advice and opinions, so long as the advice and opinions agree with your way of thinking ???

Have these 'consultants' charged you ?

Having Ltd is fine but I don't think I've ever seen companies house logo used on peoples headed paper or websites before.

 

[DavidAshdown]

Well i wouldve liked to see Dave give you a coldcall and get you to agree to employing him....

I dont think he would be very succesful

So everyone who doesnt have companies house logo is a failure !! Hmmmm, interesting concept.....best let Richard Branson and the like know !