As a Brit, would you be put off by UK companies using Halloween themes this time of year?
- Thread starter ctrlbrk
- Start date
Eh?
There is a whole country full of Brits.
To answer the question, most of the Halloween stuff is bad marketing so I can ignore.
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I can happily walk past the pile of pumpkins outside my local farm shop - mildly disappointed in the knowledge that the contents will mostly go straight in the bin.
If you market it directly at me I might be mildly irritated, not because its American but because I'm a grown-up.
If you market it directly at me I might be mildly irritated, not because its American but because I'm a grown-up.
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All depends on who you are marketing too, in the general retail world catering to the mass's the main events are Christmas, Easter, Back to School, Halloween (which in the last few years has become enormous) as soon as the pumpkins are put away the Christmas dec companies are out installing the decks, retailers start debating how many late nights they should be trading leading up to Christmas, Town centres put on remembrance day services / parades then gear up the following weekend for Christmas light switch on (if they can get the funds)
And the relative "new" spanner in the works to all this is the other import from across the pond, Black Friday ...... or as its become here the whole bloody month before. For which I remember many retailers complaining to me that this depleted their offers of reduced merchandise for the January sales. You can only sell stuff once and why discount the hell out of it before your prime selling month.
The question for many in the retail sector became, which is the biggest now Halloween or BF. Oh and before any body comments yes there's Mothers day, Fathers day etc etc even book day, but above were always classed as the main events
And the relative "new" spanner in the works to all this is the other import from across the pond, Black Friday ...... or as its become here the whole bloody month before. For which I remember many retailers complaining to me that this depleted their offers of reduced merchandise for the January sales. You can only sell stuff once and why discount the hell out of it before your prime selling month.
The question for many in the retail sector became, which is the biggest now Halloween or BF. Oh and before any body comments yes there's Mothers day, Fathers day etc etc even book day, but above were always classed as the main events
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They don't have to. We just made a big batch of pumpkin soup that will last us through the winter.
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