Are Maplin Search Engine Spamming?

Discussion in 'SEO, PPC and Online Marketing' started by EH7, Aug 1, 2010.

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  1. EH7

    EH7 Banned

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    I keep noticing that Maplin are showing up for products that they do not sell - the link you find just sends you to a search results page for the phrase you typed into google?! I found this blog about it here - http://303s.com/2006/04/12/are-maplin-search-engine-spammers/

    Here is another example - http://img708.imageshack.us/img708/9324/screenshot20100801at214.png

    As you can see i google an exact model number and maplin bought up there results for some of the keywords in the title i.e 'sony'.


    Surely this can't be legal in Googles eyes?
     
    Last edited: Aug 1, 2010
    Posted: Aug 1, 2010 By: EH7 Member since: Jan 14, 2010
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  2. crossdaz

    crossdaz UKBF Newcomer Free Member

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    Yeah, I'd call the police if I were you?

    Well done on finding that blog post :)
     
    Posted: Aug 1, 2010 By: crossdaz Member since: Sep 3, 2008
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  3. EH7

    EH7 Banned

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    Google 'maplin searches'

    I assume you are insinuating that i am trying to advertise my own blog - look at the date the blog entry was posted "This entry was posted on Wednesday, April 12th, 2006"
    Why would i wait 4 years to advertise it? lol.

    I have looked through Googles rules and it states under the section doorway pages "Doorway pages are typically large sets of poor-quality pages where each page is optimized for a specific keyword or phrase. In many cases, doorway pages are written to rank for a particular phrase and then funnel users to a single destination."

    Theres also a few other rules this appears to break - like the fact it doesn't match the description google gives of the page.

    Now if i could have serious answers it would be appreciated.
     
    Posted: Aug 1, 2010 By: EH7 Member since: Jan 14, 2010
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  4. crossdaz

    crossdaz UKBF Newcomer Free Member

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    The serious answer is that you should report an unsatisfactory search result to google.
    That is all you can do.
     
    Posted: Aug 1, 2010 By: crossdaz Member since: Sep 3, 2008
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  5. EH7

    EH7 Banned

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    Ok, thank you. Am i justified in doing this? Or is this perfectly legitimate SEO?

    That is the question i am hoping to find the answer to.
     
    Posted: Aug 1, 2010 By: EH7 Member since: Jan 14, 2010
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  6. MASSEY

    MASSEY UKBF Legend Full Member

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    I dont think people can tell, like that guy on your comment says he cant see nothing happening. Just report it to google as suspicous, if your that way inclined.
     
    Posted: Aug 1, 2010 By: MASSEY Member since: Nov 29, 2009
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  7. crossdaz

    crossdaz UKBF Newcomer Free Member

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    There is a give us feedback link at the foot of every search page - they need to be told when results are not relevant.

    Lots of companies return search results based on the search query - in Maplin's case I don't think it's doing them much good. I think they'd be better off spending money on a decent server or the actual products they want to rank for?

    I agree it is a poor quality result though - so needs to be reported.
     
    Posted: Aug 1, 2010 By: crossdaz Member since: Sep 3, 2008
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  8. EH7

    EH7 Banned

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    I am that way inclined when Maplin are stealing traffic from people selling the relevant item searched for and then re-directing them to a page full of similar content at maybe a cheaper price - without ever having to stock the original item.
    All they would need to do is find the most popular searched for keywords regarding e.g 'sony car cd players' take all the model numbers of the most popular and set up pages that re-direct that search to maplins own brand of cd players at a cheaper price.

    Maplin are doing this for thousands of products - potentially stealing traffic from thousands of sites - so i don't think being a 'certain way inclined' like this is petty and not effecting anyone is the right term to use.
     
    Posted: Aug 1, 2010 By: EH7 Member since: Jan 14, 2010
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  9. benjamin_c

    benjamin_c UKBF Enthusiast Free Member

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    This is non related to the search spamming subject but does anyone know what ecommerce platform maplin use?
     
    Posted: Aug 1, 2010 By: benjamin_c Member since: Jun 3, 2009
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  10. awebapart.com

    awebapart.com UKBF Ace Full Member

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    I'd say it is a grey area, open to different interpretation and different opinion. It could be argued that they are writing for the search engines rather than writing for people, so spamming to some extent. But that's just one opinion, another opinion could be that they making their website easier to use and offering advice on product alternatives.

    What they are doing is using a "Low graphics pages" link at the bottom of their home page to offer an alternative view of their website for supposedly low bandwidth connections, but it does look like this part of the site is more geared to the search engines rather than the user, since it doesn't appear to be too user friendly.

    Whether or not it is breaking any rules, only google can decide on that. Google make the rules, and with some rules or issues, Google do not explicitly make clear what those rules are, and ultimately Google is the decision maker.

    The Googe search engine might automatically like a site, like as in think it is OK and not breaking any rules, but you can manually complain about a site, and someone from Google might manually check out that complaint. Even if Google agrees that something might be dodgy, they might not do anything immediately, they might simply use that feedback to see if future improvements to their algorithm can re-rank the page appropriately to offer more relevant pages first.
     
    Posted: Aug 2, 2010 By: awebapart.com Member since: Dec 21, 2006
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  11. Andy Walpole

    Andy Walpole UKBF Newcomer Free Member

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    No, because nobody likes a rat - and they will complete ignore your report anyway
     
    Posted: Aug 2, 2010 By: Andy Walpole Member since: Jan 8, 2010
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  12. Andy Walpole

    Andy Walpole UKBF Newcomer Free Member

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    Probably their own inhouse solution ben
     
    Posted: Aug 2, 2010 By: Andy Walpole Member since: Jan 8, 2010
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  13. EH7

    EH7 Banned

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    Why is this site full of little businesses trying to put in there input where its not wanted.

    Yet another "web designer" offering there service despite not being able to create a half decent website for themselves.

    Seriously, what sort of comment is "nobody likes a rat" Its google, they didn't get to be the best search engine by letting people breach there terms.
     
    Posted: Aug 2, 2010 By: EH7 Member since: Jan 14, 2010
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