Any tips on a low budget Google Adwords campaign?

[SpuddedDragon]

Hi everyone,

I'm preparing to do my 1st Google Adwords campaign. I have a very niche product and a low budget.

I want to aim for people who will buy either the "Smiling staffy" or Bichon frise charms from my website www.silverdogcharms.co.uk

Are there any must do's or don'ts with it?

Any suggestions/advice welcome!

 

[webgeek]

Go very niche with your advert, so as to minimise extraneous clicks. Be specific and you'll get less visitors, but the ones you do get will stand a better chance of converting, thus giving you a net positive return on investment.

Use the same kind of mindset to keyword selection. There's no point in bidding on the keyword "dogs" unless you're planning on doing a massive/expensive brand campaign with minimal returns.

After the data starts rolling in, seek to get your ads showing down in position 3/4 (by adjusting your bids). Doing so will remove the #1/#2 impulse clicks and get your cost per click down anywhere from 20% to 50%.

There's many other tips, but those are a start.

 

[cts1975]

Try some 'long tail' phrase which contain your most likely keywords - longer terms normally cost less.
E.G:
for the term 'Blue widgets' try 'Blue widgets for sale online'

I've had good click through rates using long tail terms for my taxi/minibus business.

 

[TheBigCheese]

SpuddedDragon, you have a typo on your site, at the bottom of the about us - "We only work with people who truly understand and care about English Silver and the pieces the produce."

Not the information you were wanting, but I hope that helps!

 

[paulstewart64]

You've already received good advice here.

If you want to launch a low budget adwords campaign then do not compete with the most popular keywords in your ads. You really need to do your research and look for the micro niche when the cost per click will probably be significantly lower.

As stated above, you won't necessarily get volume but quality is always better than quantity.

 

[SpuddedDragon]

Where would focus my research to find the low competition key words?

 

[mlbmarketinguk]

might get away with 3 tier terms.

"Silver dog charms"

But 4 tier terms may be the sweetspot based on breeds.

"Dalmation silver dog charms"


As always, run some campaigns, including broad+ match and pick out the terms people are clicking on and build some campaigns around those, but in the end, exact match will likely be the winners.

 

[Websitehandyman]

In the end it's all about what Google will allow you to do. If the terms don't get enough traffic you'll struggle and if the bleed into major earners for Google even the most niche term they want £1.50 for the first page.

I would not use network display ads to start. Then if you do choose your own urls to display on if you can find any at all.

Perhaps design a landing page for each term even.

 

[TheBigCheese]

Just spotted another few on the same page.

Just copy and paste the text into a text document and it'll show you all the problems, correct them and copy and paste it back in.

If you don't want to stump up for Office, you can use Libre Office, it's completely free!

Apart from that I like the site.