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Yep funding is a massive issue for some people and many say you cant set up or you'll never servive without funding......I was always told (and a firm believer in) the saying "If you fail to plan, you plan to fail"
Researching your chosen business, its consumers/customers and the market is important to your success. The majority of people I have spoken to believe that the most important part of starting a new business is the funding, however, this is rarely, if ever, the case.
Write a comprehensive business plan for your idea, and follow it. Change it as you go along, and keep it realistic, as much as anyone would love to be a millionaire in a month, its not realistic. Keep your goals and objectives in mind, and research any ideas thoroughly before committing yourself to them.