Any sales secrets that you would like to share?

[Mike_Cartwright]

What are your tips for selling different products or services? Can you share sales secrets that can be beneficial to any entrepreneur or salesperson?

 

[Mr D]

Speak to the person who is able to buy.

 

[TheGaffer]

Listen, listen and listen to the person you're selling to.

Ask questions about them, their business, their frustrations etc

Listen, listen and listen

Explain how your product/service will solve their problems/benefit their business

Close!

 

[AllUpHere]

Get your marketing right and you don't need to worry about sales.

 

[MBE2017]

Ask for the order.

 

[Scott-Copywriter]

1). Highlight problems
2). Invoke the negative emotions associated with those problems
3). Provide solutions to those problems

 

[webgeek]

Know your ratios and put in the effort every day.

It takes A calls to reach B people. It takes B contacts to get C demos. It takes C demos to get D proposals. It takes D proposals to get E closed sales orders.

Track your progress every day versus target. Are you making the calls needed? Are you reaching more/less people than planned? etc, etc

Track your pipeline at each stage, each day - know where you are and where you're going (target) and whether you're on-track or not, so it's no surprise at the end of the month when you hit or miss.

 

[Sorodo]

I can give advice on social media and a tip or two there. If you are looking to social media for 'selling' then it's a process. You don't use social media to sell (immediately) anyway. You engage with converstaion, tell stories, share experiences, and, if you do receive engagement back then GIVE. If you are able to add value for someone without them digging into their pocket firstly they are more likely to come back to you when they do need your help. Give advice, help people, go the extra mile. There's a guy called Gary Vaynerchuk - follow him on social for great advice

 

[Vigilion]

Speak to the person who is able to buy

Reminds me of the apprentice tv shows, where they spend time negotiating with a shop assistant, not the manager

 

[CharlotteS]

Sell the solution, not the spec!

 

[WebshopMechanic]

Hi @Mike_Cartwright

My general advice is:

• Understand what keeps your customer awake at night
• Communicate how you can take their pain away
• Build something of value that people want
• Create something unique
• Focus your business completely around your customer
• Don't ever drop your prices for the sake of it
• Don't copy your competition
• Listen to your customers regularly (they are on the front line)

Matt

 

[webgeek]

Very succinct, helpful advice for UKBF'ers. Nice one Matt.

 

[TODonnell]

Offer a remarkable product.

 

[ADNattan]

Honesty. Overpromising might land one sale, but it'll deliver a whole ton of problems too.

 

[HelenCope]

Under promise and over deliver.

 

[AllUpHere]

Under promise and over deliver.

I think most people realise why that's nonsense advice that's well past it's sell buy date. I don't think people have fallen for that since cheesy 80's style sales training.

 

[DanBan]

never forget about promotion

 

[karenvjames]

Don't give up on prospect just because they say know the first time, unless "it's never contact me ever again". It Can take up to 7 contacts to build trust before someone will buy from you.

Keep detailed records of everyone you contact and what the conversations were each time you spoke.

Build a friendship first, sell second

 

[BTON Agency]

Loads of soundbites which do have some relevance.

My favourite is people, buy people.

Your product or service is almost secondary, take time to build a relationship with the prospective client, ask them questions, let them talk, listen for ques to pick up on.

If they like you more than the others, chances are you get the sale.