Any PRESS OFFICERS here?

[FM1000]

We're looking for a Press Officer to help promote our new venture. I'd like to know what service a Press officers provides and the charges.

Thanks

 

[Aspens Marketing and PR]

the many ways of running press releases for new ventures, including cost effective ways to use your budget. PM me with your best number and time for a chat.

 

[Be Known PR]

As above. Press officers / PR men have lots of different ways of promoting products and a good one will vary what he/she does depending on the product/market/budget etc. Costs will vary hugely depending on who you use, what services you want and what size of project it is.

If you don't want to put any details up on here then feel free to PM me with them and I can a) advise you on what I think you need and b) let you know if it is something I can help with personally and what it might cost.

Thanks,

David

 

[ethical PR]

In answer to your question 'what sort of services does a 'press officer' provide and how much does it cost', another (and perhaps better way of looking at it) is 'what do I want to achieve by investing in my PR?'

So I would suggest thinking about;

What do you want to achieve?
Who do you want to target?
What expertise/resources do you have available in-house?
What external/additional support might you need to help you achieve your objectives?

You might for example not just need someone to help you generate quality media coverage in your target media, but also someone who can help with social media and copywriting.

So put together a brief outlining your requirements and then think about options for obtaining your resources - you could look at employing someone on a project or permanent basis, or commissioning a freelance or agency.

Rates you will pay will depend on someone's expertise and experience, where you are based, the type of work involved, whether you are employing someone or commissioning an agency/freelance.

The Chartered Institute of Public Relations (CIPR) has some useful advice on commissioning PR support. I would always suggest if you go down the freelance/agency route or checking to see if someone is a member.

As a member, practioners need to demonstrate appropriate skills/experience and sign up to agreed standards. There is also an arbitration process, in case things go wrong.

http://www.cipr.co.uk/content/find-...plier/selecting-and-managing-your-pr-supplier

Good luck
Helen

 

[Be Known PR]

I would also add that as with any service procurement - make sure you shop around and speak to a few people so that you can get a feel for what and who is out there and what you can get for your money.

Also worth noting is that if you are just looking for very low cost press release assistance then it is worth posting the job on People Per Hour to see what response you get.

 

[FM1000]

Thank you all for your replies. I will speak with the partners and decide on the next course of action.

Thanks again