Another "help name our product" question

U

Urban Publications

Hi

Over the past 4-5 mths we have been setting up a new company which is going to realease a product, but yet still have no name for it, well should I say we have had a few names and binned them for one reason or another.

The product is a new voucher booklet that will have vouchers in a chequebook sized booklet, the vouchers will have perforated edge so it will be easy to use and no messing around with scissors etc.
The vouchers will consist of local and top high street names

The booklet will be delivered to a very high number of households and with that in mind we are Geographically targetting, but the market that will mainly use the booklet wll be 25-40year olds....extensive research has given us these results.

The names we have come up with and scrapped are as follows

RipnSave (The word rip is getting a bit of negative feedback)
Chequeout
Cheque it out
(we used the word cheque as soon they will be gone and we can play on that)
Urban Saver
CitySaver

So can any of you wise people come up woth a name so we can get this thing released.

Thanks for all your help.
And let us know if you need anymore info.
 
Last edited by a moderator:
U

Urban Publications

Your about there.

So you have :-
tear

We went down the road of tear, but typical british language

Tear and Save as in rip

Tear and Save as in cry your eyes out

The same reasons for RIp as this also has
R.I.P
We was going to take it very close to the bone with ripnsave and the tagline ie

RipNsave
Pick me up and Rip me up

It is exactly what we want the consumer to do but you know how some people will percieve it.
 
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How about
pocket saver
pocket the difference
papersave
just savings


loads really


I agree with the tear and the English language it is a bugger (would never happen in Welsh) :D

Slipnsave
slip snipper cutting the cost of your spend
Wallet watcher (although masculine)
cash keeper
vouch4less
paper stretch
budget stretcher
pull the pounds


maybe some more brain juice flowing from that lot?
 
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U

Urban Publications

Oh you know how those cool young dudes like their one ( virtually) meaningless names for things rather than the straightforward.
Like:
tumblr
or
Digg.

so my thought is ( with or without the v)

burna-v

We also went down this route but unfortunately we do not have millions of pounds to spend on brand awareness, the product has got to do what it says on the tin, but thanks for your input
 
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