AMP - Accelerated Mobile Pages

[RedundancyClaim]

We've been approached a few times now by various SEO companies trying to get us to sign to with accelerated mobile pages. I've seen them in googles search results, but has anyone got this installed on their site at all?

 

[NickGrogan]

We do, we have static pages like this one

http://www.energybrokers.co.uk/AMP/index.html

and new posts like this

http://www.energybrokers.co.uk/news...g-the-carbon-tyreprint-of-commuter-travel/amp

The static pages are just simplified versions of the normal pages, the news pages run on wordpress and there is a plugin that does it all.

Only issue is needing a picture for each page.

Currently 1000+ pages indexed as AMP pages and getting traffic.

How much are the SEOs asking to set it up?

 

[UKSBD]

Unless you are releasing regular news articles and also using structured data mark-up there is not a lot of benefit at the moment.

Things change so quickly, you can have valid mark-up now and it will be invalid next month.

It will just be built in to Wordpress soon, but as Nick says it will become a pain finding the right size images to use per post.

Structured mark-up is the key, simple enough to do AMP pages but without the correct mark-up to it's a bit pointless at the moment.

 

[Dmitri Fantastic]

Bare in mind that once you go AMP you can't "go back".
check out shkspr. mobi/blog/2016/11/removing-your-site-from-amp/
(sorry, seem's I'm not able to post links yet)

 

[WhizzPeople]

In the coming future, AMP will be a ranking factor IMO. Google has already started indexing web sites separately for mobile and desktop ranking.

I believe gradually Google will start prioritising the AMP pages over non-AMP pages.

So you should start planning to implement AMP on your websites.

 

[antcurious]

In the coming future, AMP will be a ranking factor IMO. Google has already started indexing web sites separately for mobile and desktop ranking.

I believe gradually Google will start prioritising the AMP pages over non-AMP pages.

So you should start planning to implement AMP on your websites.

This isn't quite right. (or at least not clear) Google has already started ranking sites based on the mobile index ONLY. This means if your mobile version is missing some key information to help you rank, you're in trouble. Additionally, though AMP is definitely favoured by google, we find it very limiting in it's conversion potential. (currently) YMMV

 

[StevePoster]

Since Google confirmed the mobile content first indexing it will provide good signal then affects rankings. So the mobile content version must also have in desktop version internal and external structures.

 

[RedundancyClaim]

We do, we have static pages like this one

http://www.energybrokers.co.uk/AMP/index.html

and new posts like this

http://www.energybrokers.co.uk/news...g-the-carbon-tyreprint-of-commuter-travel/amp

The static pages are just simplified versions of the normal pages, the news pages run on wordpress and there is a plugin that does it all.

Only issue is needing a picture for each page.

Currently 1000+ pages indexed as AMP pages and getting traffic.

How much are the SEOs asking to set it up?

Just shy of £800

 

[fisicx]

AMP isn't that important yet. Certainly not important enought to cough up £800. People get all sorts of excited about new things and many of them fade away once they realise it makes little to no difference to anything. Rich snippets, schema and now AMP have all been mooted as key ranking signals and they aren't. There are far more important things you can do - one of which is to build a fast loading and properly responsive site. If you do this then AMP becomes almost redundant.

 

[CreativeSeoCompanyBristol]

You'll find this 8th of Nov. 2016 article very informative on the Pros and Cons of Accelerated Mobile Pages (AMP).

Google "Accelerated Mobile Pages: 12 pros and cons" and you'll find the article from econsultancy (Sorry I am not yet allowed to post links here as I am relatively new to the forum, otherwise I would have shared the URL of the article)

It seems from the article that AMP Pages could be beneficial with higher click-through rates as well as higher rankings due to page speed - they tend to load faster.

Lastly, I equally do agree that £800 is quite high as there are firms out there that can do it relatively cheaper. Get in touch if you need more information on pricing.

 

[Gordon McNevin]

I haven't bothered with AMP yet. I've no hard evidence to confirm it will outrank competitors, so I've left it.

I'd say test it out and see how you get on. Don't invest money in something you've not tested (what I think anyway).

I spoke to a few ex Google techs once saying 'if you can do one thing, make your pages FAST'. It helps a bit, but it's not a game changer for your website.

 

[altonroot]

There are two aspects. Getting AMP can get you more impressions because its on priority list of Google and they are promoting like crazy. The other aspect, do people like that? The CTR data of many websites suggest the other way. You can read more here https://www.seroundtable.com/google-amp-rich-cards-lower-ctr-23143.html

I personally think it is going to Google+ way, Google forced it initially but people didn't like it despite good efforts of Google and now they are getting away with it. Will AMP have same fate? I don't know, only the time will tell. But it is coming heavily in near future for sure.

 

[Karimbo]

AMP isn't that important yet. Certainly not important enought to cough up £800. People get all sorts of excited about new things and many of them fade away once they realise it makes little to no difference to anything. Rich snippets, schema and now AMP have all been mooted as key ranking signals and they aren't. There are far more important things you can do - one of which is to build a fast loading and properly responsive site. If you do this then AMP becomes almost redundant.

There is the ususal buzz whenever new stuff comes out. There's a new social media platform coming out every month it seems. Remember that twitter of video service that lets you upload 5 second video. It's a nice novelty but after you get on the site you feel like you might get an epilitic fit because the content is so short.

 

[fisicx]

AMP is a Google thing. It's really for news sites where Google want's the content without all the flummery that these sites add in order to make money. It's almost like an RSS thing.

If you have a site selling liquidation advice then AMP isn't going to make the slightest difference.

 

[justinaldridge]

As a business we are keeping our clients informed about AMP but we aren't asking anyone to implement it. It's still very early days, the technology is still developing and it's a big change for sites and I can't see most businesses will benefit from it....not over the coming months anyway.

Priority for now is to move to HTTPS, that's definitely a 2017 to do and also make the mobile version of the stie faster, sleeker and better converting as Google will probably transition to the mobile first index this year. Security and speed are a big focus for Google so a fast loading mobile website is all that most businesses need to focus on right now.

AMP maybe for next year or beyond. That's how I see it.

 

[mugatea]

... There are far more important things you can do - one of which is to build a fast loading and properly responsive site. If you do this then AMP becomes almost redundant.

Is this cause fast loading, responsive sites help convert sales/leads etc or cause it helps you rank better?

 

[altonroot]

Is this cause fast loading, responsive sites help convert sales/leads etc or cause it helps you rank better?

In-fact both. Faster loading has slight advantage in ranking while users always like faster loading sites which consumes less internet data and less resources of mobile. And of-course responsive site gives better experience and all these leads to better conversion. Simple!

 

[fisicx]

Which is why I always say to look at your site on your phone while connected to dodgy 3G network. If it all still works then it's probably a goodun'

 

[Karimbo]

I thought AMP was just a way for google to easily extract your content from your website and display it directly on search engine results?? Or am I mistaken with that?

 

[justinaldridge]

I thought AMP was just a way for google to easily extract your content from your website and display it directly on search engine results?? Or am I mistaken with that?

That's different. That's structured markup (schema.org).