Affiliate Marketing & Lead Generation Accountant Advice Please

homeriscool

Free Member
Aug 31, 2007
404
40
Cheshire
Hi everyone, I'm in a bit of a pickle. I have an offline business (cleaning company) but my passion has always been online marketing, SEO etc. I have created a few profitable webites and this last month one of my sites has made me more money than my offline business.

Ideally I would love to quit my offline business and go 100% online and pursue my interests. I'm a bit hesitant to do that because of Google serps always changing and could possible destroy my earnings overnight.

Also I would like to know what i could claim as business expenses working from home...

Any advice from you guys would be much appreciated.
 

homeriscool

Free Member
Aug 31, 2007
404
40
Cheshire
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Darren_Ssc

self employed.

I only asked because it might affect the answers you get. And I'll leave that to the experts.

However...

Ideally I would love to quit my offline business and go 100% online and pursue my interests. I'm a bit hesitant to do that because of Google serps always changing and could possible destroy my earnings overnight.

I wouldn't be too concerned about Google, provided you're methods are 'white-hat', since not that much has changed over the years. What I would be concerned with is how secure is your niche and whether you are working with merchants who will consistently want to keep paying you?

What's the chances of someone coming along and stealing all of your thunder? Are you an authority in your niche or just riding your luck? Are you dependent on one or two key merchants who could pull the rug at some point in the future leaving without regular income?

If your cleaning business is providing steady income then I would be tempted to hang on to that if you can.
 
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homeriscool

Free Member
Aug 31, 2007
404
40
Cheshire
I only asked because it might affect the answers you get. And I'll leave that to the experts.

However...



I wouldn't be too concerned about Google, provided you're methods are 'white-hat', since not that much has changed over the years. What I would be concerned with is how secure is your niche and whether you are working with merchants who will consistently want to keep paying you?

What's the chances of someone coming along and stealing all of your thunder? Are you an authority in your niche or just riding your luck? Are you dependent on one or two key merchants who could pull the rug at some point in the future leaving without regular income?

If your cleaning business is providing steady income then I would be tempted to hang on to that if you can.

Hey Darren, thanks for reading my post and sharing your thoughts. My site is "white hat" and I am an authority in my niche, number 1 for search term and most related search terms.

However, my concerns are the same as what you pointed out.

I am working with one merchant who is paying me very well. But.....will they lower theur payments some time in the future?

Will somebody outrank me and my earnings take a nose dive?

These are my concerns and I have a partner and 3 children to support so cant really afford to take any stupid risks.
 
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Darren_Ssc

I am working with one merchant who is paying me very well. But.....will they lower their payments some time in the future?

Will somebody outrank me and my earnings take a nose dive?

These are my concerns and I have a partner and 3 children to support so cant really afford to take any stupid risks.

I was in a similar position ten or so years ago. I was struggling to find profitable work after the 2008 financial crash, doing a bit of affiliate marketing on the side but not really that much that I could afford to do it full-time.

Anyway, eventually I took the plunge and struggled quite badly to make a living. So much so I ended up living on the streets for a month of two. Eventually I got lucky and got back on my feet doing casual building work here and there as well as my online marketing. I think it took me 4 years or so before I actually made the equivalent to what I'd get doing a regular minimum wage job though. But persistence and stubbornness can pay off.

I make a good living now and, as a side effect of my affiliate marketing activities, have acquired knowledge and skills that many online businesses are willing to pay highly for. So much so, it's several years since I have gone looking for work, I have more than enough as it is.

I can't really offer any pearls of wisdom other than a few things I've learned along the way:

1)If your sites are honestly solving a problem, answering questions or fulfilling a need then any tweaks that google makes are not really going to affect you. You will get copycats and competitors that come out of the blue but often they just force you to keep improving.

2)Don't be complacent though because there is always a time where you're going to shoot yourself in the foot by doing something stupid.

3)If #2 happens and #1 is still true then you can recover

4)Merchants come and go and good ones are few and far between. They can always let you down and you'll be lucky if you avoid this. There is always another one around the corner though and, sometimes, it's a blessing in disguise when one drops you because it forces you seek out another that can often work out better.

5)Don't skimp on hosting or any other services you use. Buy the best you can afford, it usually pays off.

5)Appreciate what you learn along the way and be aware that you'll build-up a ton of inherent knowledge that can only be gained by experience. Use this knowledge to sell marketing services to other businesses, most of your competition don't have a clue what they are doing.

6)If your existing income from the other business is reliable than hang on to it for a while yet, you really don't want to be homeless - it's not as glamorous as they make out.
 
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homeriscool

Free Member
Aug 31, 2007
404
40
Cheshire
I was in a similar position ten or so years ago. I was struggling to find profitable work after the 2008 financial crash, doing a bit of affiliate marketing on the side but not really that much that I could afford to do it full-time.

Anyway, eventually I took the plunge and struggled quite badly to make a living. So much so I ended up living on the streets for a month of two. Eventually I got lucky and got back on my feet doing casual building work here and there as well as my online marketing. I think it took me 4 years or so before I actually made the equivalent to what I'd get doing a regular minimum wage job though. But persistence and stubbornness can pay off.

I make a good living now and, as a side effect of my affiliate marketing activities, have acquired knowledge and skills that many online businesses are willing to pay highly for. So much so, it's several years since I have gone looking for work, I have more than enough as it is.

I can't really offer any pearls of wisdom other than a few things I've learned along the way:

1)If your sites are honestly solving a problem, answering questions or fulfilling a need then any tweaks that google makes are not really going to affect you. You will get copycats and competitors that come out of the blue but often they just force you to keep improving.

2)Don't be complacent though because there is always a time where you're going to shoot yourself in the foot by doing something stupid.

3)If #2 happens and #1 is still true then you can recover

4)Merchants come and go and good ones are few and far between. They can always let you down and you'll be lucky if you avoid this. There is always another one around the corner though and, sometimes, it's a blessing in disguise when one drops you because it forces you seek out another that can often work out better.

5)Don't skimp on hosting or any other services you use. Buy the best you can afford, it usually pays off.

5)Appreciate what you learn along the way and be aware that you'll build-up a ton of inherent knowledge that can only be gained by experience. Use this knowledge to sell marketing services to other businesses, most of your competition don't have a clue what they are doing.

6)If your existing income from the other business is reliable than hang on to it for a while yet, you really don't want to be homeless - it's not as glamorous as they make out.



Thanks again for your words of advice!

I too have been homeless (when I was 16) its hard but it reminds you that you never want to go back there either.

So you sell SEO or marketing services now? I had thought about that in the past but I don't like the idea of working with people with unreal expectations....affiliate is less stress ;)
 
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Darren_Ssc

So you sell SEO or marketing services now? I had thought about that in the past but I don't like the idea of working with people with unreal expectations....affiliate is less stress ;)

You can do both. The methods you use successfully in affiliate marketing can be transferable. Ideally, you just want to work with a small number of clients who have realistic expectations and large budgets. They do exist.
 
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Darren_Ssc

Thanks Darren, do you work with small local business? or national business?

I have two clients who are nationals. The problem with local businesses is they have very high expectations and low budgets. Obviously, some people make a living servicing such clientele but I don't need to point out to you that there are much better things to do with your time. Then again, it's not all about money?

Just the other day, as it happens, I was talking to someone who owns a business around the corner and that turned into one of those situations where I had to politely decline to get involved. So, given the obvious demand, it's one aspect you can fall back on if you needed to?

To answer your next question, stick around long enough and you will come across opportunities, some will turn out to be a waste of time but if you kiss enough frogs.... ;) Like most things in life, it's just being in the right place at the right time.
 
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Karimbo

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  • Nov 5, 2011
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    He's what I'll be doing in your shoes, keep your offline business and use all the proceeds of the affiliate marketing to use as your campaign money to build solid links (guest posts) and make your SEO more "permanent".

    A lot of the times I see websites getting backlinks from the same link types. When the algorithm changes so Google algorithm weighs one type of link more strongly than another. Your link diversity will mean your rankings don't fluctuate too much.

    Reinvest all your affiliate market revenues back in onto other websites and reinforcing exisitng sites. The money will allow you to take a back seat and hire VAs to do a lot of the grunt while you do more of the creative, qualitative work.

    I am in a similar position to you. I have a AV equipment hire busines which I'm furloughed on. Enough money to pay rent, council tax, food. I'm using the free time to kill it with affiliate marketing - but I have desires to go big.

    I get paid in USD from companies abroad, so I'm doing my bit for UK PLC. Bringing money into the country though exports.
     
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    Karimbo

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  • Nov 5, 2011
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    regarding desire to quit offline and go online 100%.

    Diversity is key, you should put all your eggs in on basked. 2012 killed affiliate marketing for a lot of people. I remember the carnage on some AM forums, some people were seriously contemplating suicide becase they bought a house, invested all their money in affiliate marketing and the whole industry was dead.

    90% of money sites hit the sandbox. It seemed like the world had ended, nobody knew it at the time, bit it was mainly anchor text overoptimisation, low quality sites with keyword overoptimisation and poor quality web2.0 links. Easy to fix with hindsight, but it was such a radical change, nobody could fathom that it would ever be an issue.

    Similarly, covid killed a lot of offline businesses.

    Always diversify your investments.
     
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    homeriscool

    Free Member
    Aug 31, 2007
    404
    40
    Cheshire
    I have two clients who are nationals. The problem with local businesses is they have very high expectations and low budgets. Obviously, some people make a living servicing such clientele but I don't need to point out to you that there are much better things to do with your time. Then again, it's not all about money?

    Just the other day, as it happens, I was talking to someone who owns a business around the corner and that turned into one of those situations where I had to politely decline to get involved. So, given the obvious demand, it's one aspect you can fall back on if you needed to?

    To answer your next question, stick around long enough and you will come across opportunities, some will turn out to be a waste of time but if you kiss enough frogs.... ;) Like most things in life, it's just being in the right place at the right time.

    Hi Darren, so I've taken so long to reply...
    thanks again for sharing your knowledge, I appreciate it.
     
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    homeriscool

    Free Member
    Aug 31, 2007
    404
    40
    Cheshire
    He's what I'll be doing in your shoes, keep your offline business and use all the proceeds of the affiliate marketing to use as your campaign money to build solid links (guest posts) and make your SEO more "permanent".

    A lot of the times I see websites getting backlinks from the same link types. When the algorithm changes so Google algorithm weighs one type of link more strongly than another. Your link diversity will mean your rankings don't fluctuate too much.

    Reinvest all your affiliate market revenues back in onto other websites and reinforcing exisitng sites. The money will allow you to take a back seat and hire VAs to do a lot of the grunt while you do more of the creative, qualitative work.

    I am in a similar position to you. I have a AV equipment hire busines which I'm furloughed on. Enough money to pay rent, council tax, food. I'm using the free time to kill it with affiliate marketing - but I have desires to go big.

    I get paid in USD from companies abroad, so I'm doing my bit for UK PLC. Bringing money into the country though exports.

    Hey thanks for your input! I will be reinvesting some of my money into other websites. Also I get paid in $$$ too!
     
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    madeads

    Free Member
    Jun 27, 2020
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    London, UK
    How about you use online marketing to promote your offline business and make money that way?

    Initially, you'll have to handle the extra work yourself, but once the revenue goes up, you could hire an employee to do the physical work, while you could focus on generating more leads?
     
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    You could go limited , and change your articles of association to reflect both businesses. ACME consulting Ltd etc - or cheaper option form a LLP instead.
    You will need a 'proper accountant though' I wouldn't just use a bookkeeper.

    Google algo changes happen all the time and could wipe your online business over night. So it depends if you rely on google serps for income.

    Presume you use seo tools of some description (we all do) but as an alternative to just pure seo - you could use something like awario it monitors everything everywhere for your 'brand' / 'product' etc - notifies you - and you can join a conversation / tweet / instagram and all the rest of the latest must use platfoms :)
     
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