Adwords Placements

[Ashley Evans]

I have an advert running on Adwords. I have specified several websites and videos where I want the advert to be shown through "Placements'

Before I specified the placements, Google decided where to put the adverts (on random relevant websites).

Now that I have specified my placements, will Google only show my adverts on my specified placements or will they show them on both the placements and on relevant websites of their choosing?

I hope the question makes sense.

Thank you

 

[Lee Oakley]

I have an advert running on Adwords. I have specified several websites and videos where I want the advert to be shown through "Placements'

Before I specified the placements, Google decided where to put the adverts (on random relevant websites).

Now that I have specified my placements, will Google only show my adverts on my specified placements or will they show them on both the placements and on relevant websites of their choosing?

I hope the question makes sense.

Thank you

Hi Ashley,

If you have added 'managed placements' to your ad group and left the default targeting setting, as “Target and bid” it means your ads will only show only on the websites (i.e. managed placements) that you have chosen.

'Automatic Placement' is when Google does the deciding for you.

 

[Paulo1Chop]

Why have you selected to go 'more specific' Ashley?

Have you let Google do its thing for long enough to give you a balanced view on the results?

 

[philipking2019]

Yes, as Lee said. You said you have several websites. If the traffic is good, I think you can let other ads company take care of it. The income will be increased.

 

[Ashley Evans]

Thanks for your replies

'Automatic Placement' is when Google does the deciding for you.

I can't see an option for Automatic Targeting but I assume that is I remove my target placements then it will just default to showing ads wherever it sees fit.

Why have you selected to go 'more specific' Ashley?

Have you let Google do its thing for long enough to give you a balanced view on the results?

I have a specific item that is very attractive to people looking on specific pages and videos. It suits specific targeting. For the first 6 days September, I let Google choose where they placed the advert. I had 34 clicks from a page that would never have lead to a sale. It cost me £6. That's why I decided to go specific.

However maybe I need to test more as you say. If I run my ads for a month or so and let Google do the choosing maybe it will get results? I have to remember to exclude irrelevant pages quickly though. Does this sound like a sound strategy?

Thank you

 

[NathanGrieve]

When you select individual videos and managed placements your ads will just show on those videos.

 

[crackerjackcommerce]

Hi, 6 days is a short time, especially if it is the first 6 days of a new ad.

However, clearly if you are not happy with that placement and you know you will not get a ROI (sale) from that page then I understand why you would want to stop it from costing you money!

Can you exclude irrelevant pages manually? If so, I would suggest 2 campaigns if possible:

1. manual (you choose your placement)
2. automatic but you review and exclude irrelevant pages every couple of days

I would run both campaigns for at least 30 days and then review and optimise accordingly.

 

[AdSmiths Digital]

Going after automated placements can be helpful too to find ones that get you conversions. And then just drop the ones that are poor quality.

But be sure to turn off apps because that can waste a lot of money.