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If you are asking then I'd say you should start a new ad words campaign using some lower rated keywords because the Pay Per Click cost will be less, it may not give you as much traffic but its better than dropping your ads completely.
Its also a good time to get blogging on other sites if you haven't already, this should help in spreading links back you your site (backlinks).
basicly you should use this time to work on your organic SEO ie: your backlinks, meta data, original content, reviews and so on.
Its the things that take time, but they are the things worth doing.
Tell me your sites URL and i can give you some more specific recommendations