Advice for opening a second branch

Kristen Lee

Free Member
Aug 7, 2013
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We have been running a successful partnership business for the past 4 years and an opportunity to open a 2nd branch has presented itself. We have 2 people interested in partnering with us for this venture. We decided that bringing them in as partners is our preference as we do not have the capital nor the desire to own and run 2 businesses in different parts of the country (just giving you some background on our situation).

The big question marks we still have are:
-Business model: we have been advised to perhaps set #2 up as a completely separate company from #1 and to set it up as a Limited Company. That way we still own #1 100% and #2's success or failure should not affect #1. We are open to other ideas though. We really just want the simplest option but that would still give us overall control. Issues we see with 2 separate companies are if the 2 shops ever share stock, as well as if #2 somewhat cannibalises #1's sales (currently we are a destination from all over the country, however we envisage once we open #2 that that shop will take a lot of physical customers from the north of the country.

-Online Sales: Our online sales are approximately 10-15% of our total sales, but we are not quite sure how this would be shared with #2? We figure that after a certain time, #2 will generate it's own online clientele (probably after customers have been in that store, received great service and therefore buy online for their next purchase). Who does the packing and postage? We are only a small store and our online items just come directly off our shelves, not from a warehouse.

-In our current business, my partner and I pay ourselves the same amount month to month (not related to actual profits) and then every few months we look to see our sales and give ourselves a payrise. This has worked so far and we have always been able to afford it. We do it this way because basically anything extra, we use to invest in more/new stock. But we are aware that we probably won't be able to do it this way with the new company. We'll need to know what the profits are from the sales we are making before we decide to spend it on extra stock or consider it as dividends/wages.

-Payment structure for new partners. We were considering something along the lines of us having majority profits for a certain time, but then based on meeting KPI's, the new partners earn in so that they will eventually have majority of profits. Another idea was for them to earn a regular wage but less shares/dividends/profits. They are pretty flexible but obviously it has to be a good deal for all. This is where we are a little concerned about #2 taking sales from #1 once the new partners are earning more of the profit. We're just not sure how to work this out.

Thanks!
 
R

Root 66 Woodshop

The big question marks we still have are:
-Business model: we have been advised to perhaps set #2 up as a completely separate company from #1 and to set it up as a Limited Company. That way we still own #1 100% and #2's success or failure should not affect #1. We are open to other ideas though. We really just want the simplest option but that would still give us overall control. Issues we see with 2 separate companies are if the 2 shops ever share stock, as well as if #2 somewhat cannibalises #1's sales (currently we are a destination from all over the country, however we envisage once we open #2 that that shop will take a lot of physical customers from the north of the country.

If you're a go to shop, and you're considering opening a shop further north, the obvious negative thing for your business down south would be that you lose the business from the north... however, if you're running as one company... it's a positive... you might actually get more people coming to the northern shop as some people may not have known you existed or couldn't afford to get to you in the first place.

Personally, I'd run both shops as one company... if either shop begins to fail, quite simply shut it down, bring the stock to the other shop and continue functioning as one B&M.

A Bonus for sharing stock is that you have the ability to know what stock you have in case the other shop needs it... you can courier the stock back and forth. (make sure you charge the customer for the courier and it doesn't come from your profit).

Could you not migrate the new shop into being the online part... i.e. you're taking on two new partners, putting stock in their direction, opening another B&M for them to run in the north (I'm assuming, from your description)... sounds like they've got an easy stroll in the park while you do a lot of running around TBH... give them the online sales, the bonus for this is that they have a guaranteed flow of business straight away... (granted it's only 15% of the business... but it's a start eh?! :D)
 
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Kristen Lee

Free Member
Aug 7, 2013
60
0
Thanks for your response :)

If your recommendation is to run it as one business, what kind of model would we use given the new partners are only coming in as partners of the new store?

The plan is that the two stores will be under the one name---same name, branding, philosophy---but just that legality-wise #2 is a separate company (#1 remains under original partners and #2 is a separate Limited Company with all 4 as partners. Sorry if that wasn't clear.

For us, we imagine there being some hard work in the beginning while we set things up up North, but then eventually the new partners will essentially run it. What they are getting is access to our already successful/globally known brand, our processes, etc.
 
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R

Root 66 Woodshop

the model is what you already have...
Thanks for your response :)

If your recommendation is to run it as one business, what kind of model would we use given the new partners are only coming in as partners of the new store?

The plan is that the two stores will be under the one name---same name, branding, philosophy---but just that legality-wise #2 is a separate company (#1 remains under original partners and #2 is a separate Limited Company with all 4 as partners. Sorry if that wasn't clear.

For us, we imagine there being some hard work in the beginning while we set things up up North, but then eventually the new partners will essentially run it. What they are getting is access to our already successful/globally known brand, our processes, etc.

Personally, I think that will only depend on the contracts you put in place... if you're looking for a new business "model" to set the new branch as, then what's wrong with the one you have?

Personally, I'm not into franchising businesses... but the way we've looked at opening up a second shop before, was to look at what we have, pick it up and drop it down in a new town... if everything's in place such as procedures then everything should work OK... if this is what you're considering then that's what I would do.

If anything, get your new partners to come down to you for a couple of weeks, see how you run things, see if they come up with any new ideas, you never know they may come up with ideas to make things run more proficiently for you, or if they're happy with everything at least you'll all know it's going to work beforehand.

If it helps...

I use to work for a national electrical wholesalers with branches throughout the UK - each branch had it's own "specific" stock line, such as trunking at one branch, conduit fittings at another, cable at another etc etc... each branch sold to another branch at cost, the only additional cost was courier costs.
 
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Kristen Lee

Free Member
Aug 7, 2013
60
0
I would run it as two separate businesses due to the new partners coming in. If one goes down it won't take the other with it.

Transferring stock can be done by keeping records and doing an invoice.

Yep, that's kind of how we thought to run it.

Otherwise we're not sure how you bring new partners into only 1 premises, because we don't want them to earn profits from our current store. Unless there is an easy way for that to happen, but essentially they will run that store entirely---we will still do work on the overall branding and the website, marketing, etc.---and we'll get a little return on it. But yeah, the concern about the northern store cannibalising Store #1;s customers is an issue.....
 
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