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C

CoolHandCol

If you use your blog to regularly post fresh and relevant content, this will benefit your domain SEO which should lead to more traffic. But don't put a blog there just so you have domain dot com/blog - Google is cleverer than that
 
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S

SamApplegate

Depends what's on your blog.

There's no point posting generic content that can be found elsewhere.

Use your expertise to provide insightful, compelling and unique content that readers will find useful, entertaining or controversial.

Do some keyword research to find common questions people in your niche are asking and see if you can answer them better than anyone else.

I did exactly this with my 2000-word post on 'How to do keyword research?". I built no backlinks and did no promotion but Google found it and ranked it.
 
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A blog is a must for most sites these days and will certainly generate traffic. However, you want to generate the right type of traffic, traffic that will convert on your website.

Writing posts which answer questions your audience want to know, then offering a premium piece of content at the end of the post, such as an ebook related to the post topic, in exchange for an email address, will not only ensure you get the right traffic. It will also ensure you collect email addresses form relevant visitors. You can then follow up these leads with further content, with a view to closing a sale.
 
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