A quick guide to achieving better SEO in WordPress

J

Jade @ the edge

According to the latest w3techs statistics, WordPress is used by over 61% of all sites that use content management systems. That means that over 77 million websites are run on WordPress alone, while the remainder 39% are run using various content management systems such as Drupal and Joomla.

However, 70% of websites worldwide don’t use CMS, and so, out of the 1,098,987,807 sites online and counting, many are likely to include similar content and serve a similar purpose as your website or blog.

Now that we’ve put that into perspective, we begin to understand why SEO is so crucial when it comes to standing out from the crowd.

Here is a step that you can take that will help in achieving better SEO for your site or blog:

Dynamic Title Tag

Title tags are regarded as one of the most important factors, that are used in WordPress blogs or sites to tell search engines what your site or page is about. Although in reality, the name of a post is what really adds value to your SEO.

For example, if you have a tech blog called ‘Techcentral’ and you create a post titled ‘The next generation 3D printer’ people will most likely be directed to your site after using keywords on search engines that match your post. This is because one, your post title includes more keywords, and two, because it is more likely to match a specific search criterion.

A dynamic title tag will allow search engines to look past the title of your blog and instead read the name of your post.

Below are a few steps to help achieve a dynamic title tag:

1.Locate the header.php file within your WordPress theme

2.Search for a piece of code that looks similar to this

<title><?php bloginfo(‘name’); ?> <?php if ( is_single() ) { ?>&raquo; Blog Archive <?php } ?> <?php wp_title(); ?></title>



i
: This code is used to take the name of your site and use it as the title of your webpage.


Once located change it to something more like this:

<title><?php if(is_home()) { echo bloginfo(“name”); echo” l “;echo bloginfo(“description”); } else { echo wp_title(“ l “, false, right); echo bloginfo(“name”); } ?> </title>

This modified piece of code now does several things. First it checks to see if it’s the home page, if it is then it shows the blog name and then the tagline. This can be changed by accessing the admin-panel in word press then navigating to settings and general.

If it’s not the homepage the code will show the name of the post followed by the blog name making it more relevant and easier to locate. If the post doesn’t have a name then the code will choose to show the blog name.

If you like it let me know I'll try and post some more. Thanks
 
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