- Original Poster
- #1
The subject line
Your subject line is really important because it’s the first thing they see and they’ll use it to determine whether to read the body of your email.
Two rules that’ll improve your response rates
Get to the point and keep it short. I’ve mentioned it before but it’s not just subject lines it applies to the body of the email too.
Remember this is like a short introduction that will hopefully lead to something more. Don’t make it harder for them to understand what you’re about than it has to be.
The second rule is when you can research the person you’re emailing. If you’re sending an email about offering your recruitment services then find out who is in charge of that first then send it to that person.
It sounds obvious and there are a ton of tools like Linkedin than can help you do that but a ton of people make the mistake of not doing basic research so they add another step of having to send an email asking to be sent to the right person - if you can avoid that then avoid it!
Cold email Introduction Ver. 1
Subject: Congratulations [Prospect] on [some achievement or new role]
Body:
Hi [Prospect],
Congratulations on your new role as VP Sales at [prospect’s company]. I’m sure you’re really excited to get stuck in and make the new role your own.
That’s why I’m getting in touch, my name is [Your name] and I work at [your organisation].
We help sales teams to deal with [problem(s) that are relevant to prospect] by [the benefit(s) your provide to deal with said problems]
If this sounds like something you’d be interested in would you be available for a call say Friday afternoon?
Kind regards,
[Your name]
[Your email]
[Your phone number]
Cold email Introduction Ver. 2
Subject: [Referrer] told me that we should speak
Body:
Hi [Prospect]
My name is [your name] and I work at [your organisation] where I am [your role].
I recently spoke with [referrer] who told me that you’ve run into issues with [the problems they face] and that I might be able to help as [the benefit of your product or service that deals with aforementioned problems].
If that sounds right would you be open to a 15 minute call on [date and time] to discuss the above in more depth, and how specifically [your organisation’s product or service] can help your business?
Thanks for taking the time to read this and I look forward to hearing from you.
Best regards,
[Your name]
[Your email]
[Your phone number]
Cold email Introduction Ver. 3
Subject: Quick question
Body:
Hi [Prospect]
My name is [your name] and I work at [your organisation].
I found your details on [where you found them]. We help companies like yours deal with [some problem(s) the prospect likely faces] by [benefit you provide to deal with said problems].
If this is something you’re challenged with too, let’s set up a quick call and see how [your product or service] can help your business.
Would a call on [date and time] work for you?
Thanks for your time and I look forward to hearing from you.
Kind regards,
[Your name]
[Your email]
[Your phone number]
Your subject line is really important because it’s the first thing they see and they’ll use it to determine whether to read the body of your email.
- Keep it personal
- Keep it short
- Be relevant
Two rules that’ll improve your response rates
Get to the point and keep it short. I’ve mentioned it before but it’s not just subject lines it applies to the body of the email too.
Remember this is like a short introduction that will hopefully lead to something more. Don’t make it harder for them to understand what you’re about than it has to be.
The second rule is when you can research the person you’re emailing. If you’re sending an email about offering your recruitment services then find out who is in charge of that first then send it to that person.
It sounds obvious and there are a ton of tools like Linkedin than can help you do that but a ton of people make the mistake of not doing basic research so they add another step of having to send an email asking to be sent to the right person - if you can avoid that then avoid it!
Cold email Introduction Ver. 1
Subject: Congratulations [Prospect] on [some achievement or new role]
Body:
Hi [Prospect],
Congratulations on your new role as VP Sales at [prospect’s company]. I’m sure you’re really excited to get stuck in and make the new role your own.
That’s why I’m getting in touch, my name is [Your name] and I work at [your organisation].
We help sales teams to deal with [problem(s) that are relevant to prospect] by [the benefit(s) your provide to deal with said problems]
If this sounds like something you’d be interested in would you be available for a call say Friday afternoon?
Kind regards,
[Your name]
[Your email]
[Your phone number]
Cold email Introduction Ver. 2
Subject: [Referrer] told me that we should speak
Body:
Hi [Prospect]
My name is [your name] and I work at [your organisation] where I am [your role].
I recently spoke with [referrer] who told me that you’ve run into issues with [the problems they face] and that I might be able to help as [the benefit of your product or service that deals with aforementioned problems].
If that sounds right would you be open to a 15 minute call on [date and time] to discuss the above in more depth, and how specifically [your organisation’s product or service] can help your business?
Thanks for taking the time to read this and I look forward to hearing from you.
Best regards,
[Your name]
[Your email]
[Your phone number]
Cold email Introduction Ver. 3
Subject: Quick question
Body:
Hi [Prospect]
My name is [your name] and I work at [your organisation].
I found your details on [where you found them]. We help companies like yours deal with [some problem(s) the prospect likely faces] by [benefit you provide to deal with said problems].
If this is something you’re challenged with too, let’s set up a quick call and see how [your product or service] can help your business.
Would a call on [date and time] work for you?
Thanks for your time and I look forward to hearing from you.
Kind regards,
[Your name]
[Your email]
[Your phone number]
