Right I'm going to play devils advocate here just to help you get the realistic picture. If the pro's outweigh the con's then go for it.
Jason_Lee said:
The website would be dedicated to clothing. All people on the site would either be buying or selling clothing, nothing else.
Why is that a reason for someone to use your site instead of Ebay? Whether it's just clothing or lots of different things there will be more people buying clothing on Ebay compared to your website.
Jason_Lee said:
Ebay has a UK version.
Jason_Lee said:
There will be shops for local clothing businesses to advertise all their stock instead of setting up their own website which is quite expensive.
Ebay has that too.
Jason_Lee said:
I feel that with the right marketing people would use this website rather than ebay, or maybe aswell as ebay.
Feeling is all well and good but it's often down to the love and care of an idea, which I've had a lot of experience in (having an idea which you can only see the good in but it actually isnt viable and/or crap).
Jason_Lee said:
Taking a very small percentage of ebays customers would be very financially rewarding! Im not talking about making millions like ebay. I talking about making a successful business in my own rights.
Heres the contradiction of your entire plan, let me explain.
For people to put their items on your website there has to be a large amount of potential buyers or no one will make any money. Now a small percentage of Ebays customers isn't really a large amount and if you don't have enough then no one will want to sell. It is either a large amount in direct competition with ebay, which you can't afford to do, or it's forgetting the whole idea.
I understand your point about a small amount of customers but you really wont make much money. A website of this complexity costs thousands, I would be surprised if you ever broke even (bringing us back to the point of no perticular reason why anyone would want to use your website instead of ebay, where it's likely they will make more money that way).
Jason_Lee said:
There will be a retail area to the the website where i will be selling my stock. I have other people already waiting to sell their stock on my site (local, quite large companies). I feel that if i can advertise well and get quite abit of stock on my site to start with then that will generate alot of customers.
Now you see, a normal e-commerce website with suppliers will probably cost £2/3k and cost a couple of hundred per year to host. With the right brands you probably will make a tidy sum. Now when you want to start making your own ebay website costs go from £2/3k up to £50k-£100k and hundreds of pounds per month to host. It is extremely unlikely that you will make enough money from the auction side of your website (which is the major cost involved) to possibly break-even.
You also mention 'advertising well'. Saying that is all well and good but when it comes down to it advertising costs a lot of money to be decent, ecspecially with the customer base you require for this website and the fact that the incentive to use your site over ebays really isnt that good. The Internet is huge and to make even a small wage I bet you would probably need tens of thousands of pounds in marketing.
Just think of how big the internet is, what percentage of the internet base sells clothes on auction websites? Then take into account what percentage wants to use your site over ebays. I can guarentee the percentage is probably well under 0.001%. You need to find that 0.001% of your potential customers out of 100% of the Internet. It's like trying to find a Toothpick in a haystack.
My advice: You have a good chance of making decent money with your own online clothes website, in my opinion the ebay type site just wont work. However if you have hundreds of thousands of pounds to make and market this site then it could be quite viable, if you do then go for it. If you don't then if I were you I wouldnt waste my time.
I also noticed earlier someone mentioned an auction website script which can be used to make your own auction website. If you really think this will work then that is by far your best bet. If it's anywhere near decent you might actually have a chance of getting revenue. However I doubt it.